2022 » Social Success Marketing®

Key Elements Shaping the Future of B2B Social Selling, including benefits and challenges

ByRuby Rusine December 20, 2022February 9, 2023 Reading Time: 17 minutes

Traditionally, businesses have focused their sales and marketing efforts on pushing information to potential customers through one-way channels like advertisements, direct mail,…

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Technology Industry Social Media

B2B Social Selling Tips: How to Use LinkedIn Personal Profile To Market Your Technology Company

ByRuby Rusine December 13, 2022October 30, 2023 Reading Time: 12 minutes

LinkedIn is one of the most popular social media platforms used by business professionals around the world. It’s free to join and…

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B2B Industry Social Media

What are the Best Social Media Platforms for the B2B Industry? | (Complete Guide)

ByRuby Rusine December 6, 2022February 9, 2023 Reading Time: 15 minutes

Discover the best social media platforms for the B2B industry, including LinkedIn, YouTube, and more. Find out which one is best for you. Learn how to leverage these platforms to achieve your goals.

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Manufacturing Industry Social Media

CNC Machine Business: Social media strategies to grow your CNC manufacturing company

ByRuby Rusine November 15, 2022February 9, 2023 Reading Time: 9 minutes

CNC machining is a process where computer numerical control (CNC) machines are used to create parts from raw materials. The process can…

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B2B Industry Social Media

B2B social selling: How social media marketing can help your sales team in a bad economy

ByRuby Rusine November 1, 2022February 9, 2023 Reading Time: 16 minutes

In a bad economy, sales reps must work harder than ever before to generate new leads. According to an article by HBR.org,…

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Manufacturing Industry Social Media

How Social Media Impacts B2B Industrial Manufacturers’ Business Development

ByRuby Rusine October 18, 2022February 9, 2023 Reading Time: 12 minutes

The internet has changed everything. From the way we communicate to the way we buy things, thus completely transforming our lives. The…

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Manufacturing Industry Social Media

10 Industrial Manufacturing Personas: Who They Are And How They Use Social Media

ByRuby Rusine August 30, 2022February 27, 2023 Reading Time: 16 minutes

Industrial manufacturing personas work in companies that manufacture products through machinery and tools such as electric motor, ships, air crafts, railroad cars,…

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B2B Industry Social Media

Just don’t do it: Borrowing music and social media marketing

ByIndustry Contributor August 16, 2022March 30, 2023 Reading Time: 4 minutes

Nike has a marketing phrase “just do it!” But, when it comes to the social media use of background music, or any…

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B2B Industry Social Media

Buyer Personas: How to Create a Winning B2B Buyer Persona

ByRuby Rusine June 28, 2022February 14, 2023 Reading Time: 14 minutes

Do you know the one thing all successful businesses share? It is this: they have buyer personas. In other words, they know…

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B2B Industry Social Media

11 B2B Tips: How to maintain quality when outsourcing social media services

ByRuby Rusine June 14, 2022February 9, 2023 Reading Time: 14 minutes

Social media is a powerful marketing tool for B2B companies – whether you are an industrial manufacturer or a technology company. It…

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B2B Industry Social Media

B2B Tips when outsourcing social media: Here’s what to do – and what you’re saving

ByRuby Rusine May 31, 2022May 23, 2023 Reading Time: 9 minutes

So you are thinking of Outsourcing…. Outsourcing Social Media: B2B Best Practices for Optimal Results and Savings Social media is one of…

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Manufacturing Industry Social Media

Social Media Advertising for Heavy Industry: How to Promote Your Business

ByRuby Rusine May 17, 2022February 9, 2023 Reading Time: 11 minutes

choosing the right social media platform

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Manufacturing Industry Social Media

B2B Content Marketing Strategy | Why & What Makes Good Manufacturing Marketing Content? [Complete Guide]

ByRuby Rusine May 10, 2022March 31, 2023 Reading Time: 13 minutes

The manufacturing industry spends millions on advertising every year, but very few manufacturers see any return on investment from these. Why? Because…

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B2B Industry Social Media

How To Make Google Analytics Work for B2B Companies

ByRuby Rusine April 19, 2022February 9, 2023 Reading Time: 11 minutes

Do you know how well your social media marketing efforts are performing? Do you know how many users visit your website each…

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B2B Industry Social Media

Outsourcing Social Media Marketing: Is it the right decision for your business?

ByRuby Rusine April 5, 2022September 7, 2023 Reading Time: 12 minutes

Social media has become extremely popular among businesses. As a result, more and more companies are trying to use social media marketing…

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B2B Industry Social Media

Social Media Marketing in the Age of Industry 4.0 for Small and Medium-sized Manufacturers

ByRuby Rusine March 22, 2022February 9, 2023 Reading Time: 10 minutes

Industry 4.0 is one of the most important innovations in human history. It brought about dramatic changes in our daily lives. This…

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B2B Industry Social Media

How disruptive innovations impact business-to-business marketing

ByRuby Rusine March 8, 2022February 9, 2023 Reading Time: 15 minutes

Disruptive innovations are new technologies or services that has the potential to disrupt any industry – including business-to-business marketing – and change how consumers buy products and…

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Manufacturing Industry Social Media

Social Media Marketing for Manufacturing Industry: 26 Posting Ideas for Social Media (complete guide)

ByRuby Rusine February 22, 2022May 25, 2023 Reading Time: 20 minutes

The manufacturing industry is one of the most competitive industries out there. Manufacturers must keep up with technology and innovation while maintaining…

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