You don’t have enough time (who does!), and you are practically running out of ideas on what content to create and share.
What to do when you are feeling stuck with a blank social media content planner staring at you???!!!
Repurpose content that YOU already have.
Repurposing content you already have should be part of your content marketing strategy!
You already spent time and energy creating them, so why stop there with just one post? Recreate them in different formats contextual to your audience and the platform they use.
In this article, I will tackle three very popular forms of content:
- visual, and;
Here are the reasons it is beneficial to you.
5 reasons why you must repurpose content
Whether you are repurposing a visual-content-to-text or text-to-image, it sure comes with benefits.
- Repurposing content gives your OLD evergreen content a FRESH lease of life. You bring it to the fore once again. It is also a perfect reminder to those who missed it the first time you posted it.
- Repurposing content extends the potential reach of your NEW content.
- Repurposing content could get you more website traffic. (Need I say more?)
- Repurposed content brings in a NEW set of audience.
Many people are visual. Perhaps the text content just whizzed by their newsfeed so tailor your content to the context of that different group of audience.
- Repurposed content saves you a tremendous amount of time.
You don’t have to rummage for contents elsewhere to share on social media.
What content should your business repurpose?
There is no right or wrong way to repurpose content.
Here are some ideas.
- Find your top-performing blogs or posts. The easiest way for you to check this is to go to your Google analytics. Look for your top articles that are driving traffic to your site. You can use those as your base topics when repurposing content.
- Twitter, Pinterest, Instagram, LinkedIn, and Facebook have a feature embedded in its analytics that tells you which posts are performing well. You know where, or how, to find that, right? You just need to decide what KPI (key performance indicator) to use for this matter.
- Make it thematic. Example: group together tips that you already shared that cater to a particular target audience, if you cover several target audiences.
There are so many ways to cook YOUR content in different formats!
Here are some.
26 ideas to repurpose text content
Our clients’ success in growing website traffic always begins with their website content, in the form of blogs, landing pages and sales pages.
So, how do you repurpose your blog? Here are the tips.
- Turn your blog into snackable tips. Think sound bites. Post it as text.
- Get your audience’s opinions and create images out of it.
- Ask your audience and create a video of the best answers.
- Turn snackable text tips into visual posts for social media.
- Install “click to tweet” to your article.
- Create an article about your top-performing posts. Share it on LinkedIn or Google My Business.
- Email to your subscribers what you did on #4.
- Create a video of your top blog articles. Put a short description. Don’t forget to provide a link to each.
- If you are hosting a Twitter chat, use your blog post as your topic for the chat.
- If you are hosting a Twitter chat, convert your Twitter chat into a blog. Highlight the most relevant and helpful content. Share it with your community and cite those whose tweets you featured.
- Convert section of your blog into an infographic.
- Convert your blog into a downloadable listicle, if applicable.
- Create a video to introduce your new blog. Don’t forget the link to that blog!
- Convert your new blog into a video. (Yes, there are tools that can do this.)
- Grab a list of your site’s most shared blog and share it on social media.
- Email your subscribers about your social communities’ most shared post. They might like it too!
- Convert a popular post, the one that brings a lot of inbound traffic into an eBook.
- Convert the blog that brings you so much traffic into an email.
- Convert your blog into a podcast.
- Create GIF posts out of your blog. You can use the visual images you may have already created as well.
- Convert your blog into slides and upload them to SlideShare and LinkedIn.
- Create a “Photo Collection” on Facebook of your top visual posts and re-share it elsewhere.
- Grab just a section of your blog article that is helpful, then publish it on Pulse, Facebook’s Instant Articles, or Google My Business.
- Inform your email subscribers about your new blog and let them know why it may be valuable to them.
- If you have written a series, convert it to ONE eBook.
- Convert your old evergreen blog posts into guides.
40 Ideas to Repurpose VISUAL Content
So you already have videos, images, eBook, infographic, sales sheets, and product specs, what should you do with it?
Here are ideas to convert these types of content into other formats:
- Gather your most engaging images and create a video. Check data if you want to know which one. Or you can just do this randomly. Make it topical or thematic. There should be some rhythm to it.
- Create a slide out of your most tips into slides.
- If you have been creating some snackable tips from a blog, convert it into slides.
- Snip a section of your sales sheet and post in on social. Note: don’t post the entire copy of a PDF. It is very (!) hard to read.
- Create a series of images on a similar topic and post it.
- Convert an image into GIF format.
- Create an infographic of the tips you already shared elsewhere.
- If your infographic is divided into sections, slice a section of that infographic to highlight it and post it to other social media platforms.
- Gather up all your top engaging image tips and put them into one blog and point them back to the blog links, if traffic is an important success metric to you (read: KPI); or link back to the social media URL if engagement is a KPI.
- Create digital albums for your images and share that album’s link elsewhere.
- Send #9 as an email. However, note that how the images appear in an email will depend on the user’s settings sometimes.
- Embed your social media post to a blog, if it is in context.
- Convert your PowerPoint into single snackable image posts.
- Turn your PowerPoint into a video.
- Grab a section of your video and use it as a single image post. Just snag it.
- Turn your video into a blog content if you haven’t done that yet.
- Highlight a major section of your webinar and use an image of that presentation in an email to those who did not sign up and tell them why they should attend it the next time.
- Share your full webinar link to those who attended it.
- Trim your webinar into different short videos.
- Upload your webinar to YouTube, Facebook, Pinterest, and share away.
- Create a channel on Youtube and share that channel to your followers.
- Appear on FB Live and introduce your top blog, what it is about and why people should read it.
- Download your FB live video and share put it on YouTube and Pinterest.
- Use your blog as your topic on FB live.
- Convert your webinar into a blog or LinkedIn article.
- Create a video of your top 10 posts and show the number of shares and the links as social proof.
- Turn Instagram Story or Pinterest images into a video and upload it on social.
- Upload all your videos to your LinkedIn profile.
- Convert a PowerPoint slide into a solo image for social.
- Embed your video to your website or a blog.
- Create “moments” on Twitter for your top visual posts.
- Convert your infographic into slides/.
- Using tools, like Skitch, grab a section of your blog and share it as an image.
- Turn your PowerPoint into an infographic.
- Create a video library and share it on social media. Like these well-optimized libraries by Felix Nater on workplace violence prevention tips and by CVT Plastics on how they manufacture custom molds. We also have a video library of social media tips on Facebook.
- Convert your images into videos.
- Create a GIF image of a tip from your content.
- Create a graph of your internal data and include it in your case studies.
- If you have created enough visual tips out of a blog to an image, create a Pinterest board.
- Convert your statistics to social media posts.
- Gather your user generated images and create slides out of it. Note: make sure you have permission.
- Gather your user generated content (UGC) and create a video out of it. Remember, they should know that you will use the UGC.
4 ideas to repurpose podcast
- Convert your podcast into a blog.
- Create images out of your podcast for sharing on social.
- Create a board on Pinterest of the podcast and store images you made in there.
- Share your podcast to your email subscribers.
Final note: Does content really help grow traffic?
Yes, it does and here is proof from a client’s data.
See where organic search and social media are ranking. These are coming from shareable and well-optimized contents.
Our social media efforts are aided by contents we repurposed for get the big picture of our success.
How do you repurpose content that you already own?
Does your content marketing strategy include repurposing content?