B2B social selling: How social media marketing can help your sales team in a bad economy
In a bad economy, sales reps must work harder than ever before to generate new leads. According to an article by HBR.org,…
-
-
Just don’t do it: Borrowing music and social media marketing
Nike has a marketing phrase “just do it!” But, when it comes to the social media use of background music, or any…
-
Buyer Personas: How to Create a Winning B2B Buyer Persona
winning buyer persona The Secret weapon of B2B sales: Crafting Powerful Buyer Personas Do you know the one thing all successful businesses…
-
11 B2B Tips: How to maintain quality when outsourcing social media services
Social media is a powerful marketing tool for B2B companies – whether you are an industrial manufacturer or a technology company. It…
-
B2B Tips when outsourcing social media: Here’s what to do – and what you’re saving
B2B Tips When Outsourcing Social Media: Here’s What To Do – And What You’re Saving So you are thinking of Outsourcing…. Outsourcing…
-
How To Make Google Analytics Work for B2B Companies
Do you know how well your social media marketing efforts are performing? Do you know how many users visit your website each…
-
Outsourcing Social Media Marketing: Is it the right decision for your business?
Social media has become extremely popular among businesses. As a result, more and more companies are trying to use social media marketing…
-
Social Media Marketing in the Age of Industry 4.0 for Small and Medium-sized Manufacturers
Industry 4.0 is one of the most important innovations in human history. It brought about dramatic changes in our daily lives. This…
-
How disruptive innovations impact business-to-business marketing
Disruptive innovations are new technologies or services that has the potential to disrupt any industry – including business-to-business marketing – and change how consumers buy products and…
-
Social media employee advocacy using LinkedIn: why it works, how it works
Do you want to grow your B2B company by using LinkedIn? What if you could tap into its power by turning your…
-
How to set up LinkedIn company page: A complete B2B guide
B2B companies are constantly looking for ways to stand out from their competitors. Increasingly, that means using social channels to connect with…
-
Stay on top of the latest B2B digital marketing trends and ahead of the competition
What B2B digital marketing trends could affect your company in the coming years? As the digital landscape continues to evolve, businesses must…
-
Most common social media mistakes B2B companies make (and how to fix it)
Social media has become an integral part of our lives. From LinkedIn to Twitter, Facebook to Instagram, there are endless ways to…
-
How to create an effective B2B holiday campaign | A complete guide
With the hustle and bustle of Thanksgiving, Black Friday, Cyber Monday, and the mad rush of the new year, it can be…
-
Marketing personalization: How to make your B2B products, services and information more appealing for your customers
B2B marketing personalization is a broad term that covers a variety of different marketing techniques used to capitalize on the latest data…
-
Twitter Goals: 17 reasons B2B Companies Use Twitter for Lead Generation
Do you use Twitter? What are your Twitter goals? It’s no secret that B2B marketing and social media go hand in hand,…
-
The social CEO: Why use social media, what platforms to use, what to post
Are you a social CEO? If not, then it is time for you to be one. As technology continues to advance, so…
-
Facebook page publishing authorization verification: How to get verified
update: (4/19/2023) It appears that Facebook validates your identity every two years. I just revalidated mine today. Did Facebook page publishing authorization…
-
Growing Google Business Reviews with integrity: Tips & Benefits
When I search for something, social media is not the first place where I go. It is Google. And I know I…
-
Want to grow your social media followers? Here is how
Most marketers can agree that having a solid and reliable social media presence is a competitive advantage in today’s world. Where other…
-
B2B Content Customer Journey: Aligning social media content in the customer journey
Find out in a very easy to digest way the B2B content customer journey and recommended contents to use for each stage of the journey.
-
77 building contractors social media post ideas | AEC Tech
AEC TECH social MEDIA 77 building contractors social media post ideas What building contractors social media post ideas would you recommend to…
-
13 Simple tips to get your Facebook page seen by more people
According to Pew Research, “As of July 2020, the U.S. has over 190,000,000 million Facebook users. The United States ranks second to…
-
New to Facebook Advertising: Here’s what you need to know
It’s often very difficult for those new to facebook advertising to get on the right path to success. First, they’re lost in an ocean of information. Then, they’re frustrated by their inability to see any results. Here are tips you need to navigate through the Facebook advertising ocean and show you how to make it pay.
