B2B Social Selling Tips: How to Use LinkedIn Personal Profile To Market Your Technology Company

How can you use LinkedIn to market your technology products and services?

You can take advantage of both your LinkedIn Personal Profile and your LinkedIn Company Profile.

This article, however, leans more heavily on using the personal profile to market your company’s technology products or services.

Optimizing your LinkedIn Profile to fit your technology company

Your LinkedIn profile is one of the first places potential customers will go to learn about your company.

Make sure it is optimized to match your company’s brand and message.

LinkedIn profiles should be professional and accurate and should reflect the positive image you want to project to potential customers.

Include information about your company’s history, products, and services.

Be sure to use keywords that your potential customers are likely to search for.

If you have testimonials or reviews, include them on your profile.

Here are some tips to maximize the impact of your LinkedIn profile as a marketing tool:

1. Make sure that your headline matches your company’s branding.

The LinkedIn headline is the first thing someone sees when viewing your profile on this social platform.

The LinkedIn headline is the first thing someone sees when viewing your profile on this social platform.

As a technology company it’s important to make sure that your LinkedIn headline accurately reflects your brand.

This will help you attract the right kind of attention from potential customers, like-minded professionals, partners, and employees.

A strong LinkedIn headline will capture the essence of your company description and what makes it unique.

It should be concise and attention-grabbing so that matched audiences will want to learn more about your business.

Spend some time brainstorming the perfect headline for your company and testing it out before you commit to it. Once you’ve got it, use it consistently across all your company’s social media channels for maximum impact.

You are only allowed 220 characters here. This is about 1-2 sentences only. So be succinct.

2. Include keywords related to your technology product/service.

When writing LinkedIn profiles, be sure to focus on why your products and services are the best solutions for your target audience.

Use keywords and phrases that will help your ideal customer find your profile when they’re searching for relevant information.

With a well-written profile, you can attract new prospective clients and grow your B2B business in the technology space.

Some tips for including keywords in your LinkedIn Pages:

By including relevant keywords in your LinkedIn profile, you will be more likely to show up in search results and be contacted by those who are interested in your skills and expertise.

3. Add links to your website and/ or LinkedIn company page to your personal profile.

When you include a link to your company’s website or page on your personal LinkedIn profile, you make it easy for potential customers to find more information about what you offer.

This is a brilliant way to increase your visibility and reach, and to make sure that people who are interested in what you offer can easily find more information about your company.

4. Write a summary in your about section that highlights your value proposition

The summary area or description area is where you can write a brief paragraph describing what you’re doing professionally.

You can call it your elevator speech on LinkedIn to your target audience.

Again, include keywords related to your job title. This is about 3-5 sentences. (2,600 characters)

Here you can write an interesting story about how you can benefit a larger audience.

This should be from the perspective of your target customer.

What would they want to hear?

5. Fill out the rest of your profile completely.

There are a few key reasons it is important to have a complete LinkedIn profile.

First, people are much less likely to click on an incomplete profile. In fact, research shows that about 90% of people will not click on an incomplete profile.

This means that if you want people in the technology industry to actually see your LinkedIn Page, you need to make sure it is complete.

Second, when you complete your LinkedIn profile and include relevant keywords, your profile is more likely to show up when people are searching for those terms.

This is because LinkedIn uses a search algorithm that considers the keywords in your profile when determining which profiles to show in search results.

Therefore, if you want your profile to be easily found by potential clients, it is important to include as many relevant keywords as possible while still keeping the profile accurate and honest.

6. Share your company’s news and updates.

It’s important to keep your LinkedIn personal profile up-to-date with your latest professional news and accomplishments.

It is not true that if you build it, they will come. Update it regularly. Share content. 

This is a great way to stay connected with your technology network and potentially attract new business opportunities.

When you share IT company news on your profile, be sure to briefly describe the news and how it relates to your industry. You can also include a link to more information for interested readers.

If you have any major updates of your products or accomplishments to share, like awards, be sure to post those as well!

This is a another way to show your network what your technology company has been working on and what you’re capable of.

Including regular updates on your LinkedIn profile is a great way to stay connected with your network and show your professional development through your technology company.

You can use your posts to spark conversations with other people. In some cases, you have to jump in.

This takes us to the next tip.

7. Initiate conversations on LinkedIn

Simply being an active participant (like posting regularly) on LinkedIn isn’t enough—you need to initiate conversations if you want to make the most of the platform.

This will help you build relationships and expand your network. When initiating a conversation, be sure to keep a few things in mind.

First, make sure you are respectful of other people’s opinions and courteous. Note that the conversation you jumped into is also seen by people connected who are following the original post.

Second, avoid coming across as sale-sy, or pushing your products/services.

Finally, be sure to add value to the conversation. Don’t just ask questions, but also offer your own insights, perspectives, or some practical advice.

By following these tips, you will make a positive impression and build strong relationships on LinkedIn.

8. Join LinkedIn groups that align with your technology and allied industries.

Groups allow you to share information with others in your professional network.

There are thousands of groups available, so you have plenty of options.

Some LinkedIn groups are open to everyone, while others require approval before joining.

To join a group, navigate to “Work” (upper right), it’s next to “Me” (your profile), and look for the group that piques your interest – and is relevant.

When you visit a group, you’ll find all kinds of useful information, including discussions, articles, polls, videos, customer stories, and more.

You can also create your own group, invite like-minded professionals, and promote valuable content within your group.

Once you participate in groups, you’ll notice how much easier it is to connect with new contacts and stay connected.

9. Build Relationships in your tech industry

We build relationships through connections.

Connections are typically made through email, phone calls, text messages, and but nowadays, we can even make them through social media platforms, like LinkedIn.

On LinkedIn, you can either follow or connect with the person. This is depending on how they have set their profile default – either connect or follow.

LinkedIn has different mutual connections, which range from first-degree connections to 3rd-degree connections.

Depending on the way you grow your LinkedIn followers, you can engage with B2B companies, industry authorities, or even high-quality customers. All of them are part of your relevant audience.

This can be a brilliant way to stay up-to-date on their latest social content and activities.

This also allows you to engage with their piece of content in a more meaningful way.

By following someone on LinkedIn, you can get insights into their professional life and see what they’re sharing with their professional connections.

This can be a great way to connect with someone you don’t know well.

When you follow someone on LinkedIn, you can see that person’s posts and articles on your homepage without being connected to them. However, the person you’re following won’t see your posts.

To follow someone, hover over their profile photo and click the blue follow button under the person’s name – or connect if that is what they have.

10. Comment on blogs and articles about topics related to your industry

As with sharing and promoting, the more you contribute to the conversation, the more others will pay attention to what you have to say.

As with sharing and promoting, the more you contribute to the conversation, the more others will pay attention to what you have to say.

Commenting also gives you another opportunity to connect with the poster or author and possibly even future collaborators.

It is also an excellent way to show your personality and make the conversation more personal.

A great comment can spark a conversation and even spark a friendship or future business relationship.

As with comments, asking questions shows you’re interested in the topics and people of the network, and it can lead to great conversations.

Follow up on answers you receive to show appreciation for the help.

11. Promote your content with hashtag campaigns

LinkedIn has over 600 million users, and everyone includes a hashtag in their posts. Hashtags are words or phrases that are preceded by the hashtag symbol, #.

Use hashtags to connect your content with relevant topics in LinkedIn.

By incorporating hashtags in your LinkedIn profile posts, you have the potential to reach a broader audience via pages, groups, and communities.

For example, if you have long-form content about your latest software update with hashtags like #technology #FinTech, your post will show up on several hashtag pages where users who are interested in those content topics hang out.

This is a wonderful way to reach people who aren’t your direct connections.

Don’t forget your LinkedIn business page

B2B Technology Marketing: Examples of How Technology Companies Use LinkedIn

Example 1:

When a technology company was getting ready to launch its new virtual conference platform, it created a LinkedIn group to build excitement around the event.

As part of their content strategy, they posted relevant content to update the LinkedIn group about the upcoming event and included a link to the landing page as part of their content marketing strategy.

They used hashtags to get noticed by other members of the community and reached out to influencers who are industry experts.

They shared articles and blog posts related to their company event and invited guest speakers to join the discussion.

The result? The company received over 100 registrations for the event.

Example 2:

A software company wanted to increase awareness about its product.

It created a LinkedIn group that is relevant to its niche.

It then sent out invitations to its email list, which resulted in over 200 members joining the group.

The company started posting links to blogs and articles related to the topic every week. As a result, the number of members grew to over 500.

The company also started promoting the group through Twitter and Facebook.

In addition, the company promoted the group on LinkedIn itself.

As a result, the company saw a huge spike in traffic to its website and increased sales.

Example 3:

Another interactive technology company used LinkedIn in its business marketing efforts on two different levels.

First, they used LinkedIn ads capabilities to promote their services and products to the appropriate audiences.

Second, they created a series of educational content and sent their newsletter to over 6,000 members of their community to support the ads on the advertising platform.

This resulted in bringing in leads and building their community with interested professionals.

Run a sustainable LinkedIn marketing campaign with a Pro

At Social Success Marketing, we understand the challenges that come with managing social media for a technology company. We have a team of social media experts who will work with you to create a customized social media marketing strategy that meets the unique needs of your business.

We also handle the complete management of your accounts, creating a cohesive voice for your technology brand that resonates with your target audience.

Contact us today to learn more about our social media management services and to find out how we can help your technology company succeed in social media.