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Top 10 B2B Content for Your Customers’ Journey
The customer journey is a complex, highly personal journey. No two customers are alike, and no two customers experience the customers’ journey in the same way. Your customers are not a homogeneous group, and your customers’ wants and needs are not so simple. And because you are a business—not a person—customers have deeper and more nuanced needs than friends, family, or acquaintances. Customers want to be taken care of—not just for the moment, but for the long term; they want to be motivated, inspired, and entertained; they want to feel smart, empowered, and successful. To help you meet all of your customers’ needs—and more—it’s important to understand how they move through the customer journey.
There are many types of content that are important to a successful marketing strategy. Here are a few that you should consider for your business.
Facebook Marketing: Going Beyond Basics
For a long time now, Facebook has been the most popular social networking site. If you are on the site, you know that sometimes you find it hard to get the attention of the people you want to reach. Nearly every time you try to promote and share your content, you are met with a response of “I already followed you”, or “I don’t want to be bothered”. But what if I told you that there is a way to get more people to see your content and follow you? Yes, you’re right… there is a way to get more people to see your content and follow you.
Here are some tips and tricks you can try.
What you need to know about Facebook Advertising if you’re new to it
Facebook advertising isn’t for everyone. If you’re new to the world of ad spending on the world’s largest social network, you’re probably wondering whether you should even start. Facebook advertising is a great way to reach your target audience, but it can be confusing at first. Here are some tips to help you find success.
How to get Your Facebook Seen by More
If you own a Facebook Page, chances are you’re hoping that your page will go viral and start to get a ton of likes, followers.
At the same time, your page frequently seen, liked, and followed by the right people. So how do you figure out how to get your page seen and followed by more people? That’s what this social media eBook resource is all about.