Social media fundamentals for companies 09-01-2021

Ruby Rusine, the CEO of Social Success Marketing, leads the #BldgREChat for builders, realtors and engineers on September 1, 2021.

Social Success marketing specializes in working with B2B companies and has a strong understanding of the industry. They help B2B companies manage their social media accounts and make them grow with creative marketing campaigns and well-thought out strategy. They offer social media content management services including, SEO writing service, DFY social media updates and DFY social media images.

Follow on Twitter: SocialSMktg

Chat Topic: Social Media Fundamentals for Companies

Social media has been around since the early 2000’s and has been growing steadily ever since with the U.S. having the highest penetration rates worldwide.

When it comes to Social Media, there are a few basic considerations that should be made, and that is what this Twitter chat covers.

Twitter Chat Questions

Q1. What content should you share on your social media networks?

It is not always easy to come up with new content that your customers will enjoy and share with their friends, but it is the responsibility of the content producer (oftentimes, the social media specialist) to come up with creative content for their customers and leads. The best way to do this is to think about what your customers would want to post about.

A1 a) That would be the social media channel that answers these two questions:

1) Are most of your users/leads there?
2) Will it meet a goal that you wanted to achieve? #BldgREChat pic.twitter.com/o5J3dsfCOV

— RUBY🎯social selling tools & systems (@SocialSMktg) September 1, 2021

Q2. What content should you share on social media networks?

The best posts not only share what we’re doing, but they also provide social currency.

For example, quality images are key to keep your fans engaged. Images are what people will look at first, so if your images are bad, you’ll lose their attention. You should also post content that is relevant to your followers.

A2. I like to see what you guys come up with here. But here is one keyword: RELEVANT.
Translation: helpful, timely, educational.#BldgREChat pic.twitter.com/X5L1kmkhUx

— RUBY🎯social selling tools & systems (@SocialSMktg) September 1, 2021

Q3. How often do you post on each social media platform that you are using?

Many social media users are posting too often on social media. Posting too often can come off as spammy to the person being buzzed by the posts. 

Look for a happy medium that intersects with your business realities to be effective in managing your company’s social media (limited time, budget and staff) and how often you want to get seen.

The key is consistency.

That's a good guide for the minimum posting on the #socialmedia platforms if pressed for time.#BldgREChat https://t.co/tKMkX4dqPy

— SteveAndApril (@SteveAndApril1) September 1, 2021

Q4. When is the best time to post?

The best time to post on social media typically depends on the size of your company and the type of business you have.

For example, if you have a small business that offers a service, it would be best to post during your normal business hours.

If you have a larger company that offers a product, it’s best to post during the hours when customers are typically thinking about purchasing that product or service. That being said, posting on social media can be tricky, because if you have an online store, the customers are typically thinking about buying that product or service at any time. 

I read somewhere that Friday's between 11-1pm local time is the best time. But I guess it all depends on the "algorithm"?#BldgREChat pic.twitter.com/FVFvhsOMgT

— JTX-REI (@JtxRei) September 1, 2021

Q5. How do you attract followers on social media?

Attracting followers on social media is not an easy task. It can be time consuming and is often an up hill battle when you are just getting started. Some of the most important factors in getting followers are authenticity, consistency, and relevance. 

This one is sooooo hard. You try and "talk" to people, take care of your tweet peeps that take care of you, constantly do new blogs or content. It really takes a lot of time and #work but it's worth it. #BldgREChat pic.twitter.com/Q4s12MhEfm

— DCSC Inc. (@DCSCInc) September 1, 2021

Q6. How do you measure success in social media?

Successful social media strategies are goal-oriented while being agile and measurable.

Social media goals may be sales goals, engagement goals, or brand awareness goals. Social media goals are also directional, they are long-term goals or short-term goals. 

Short-term goals are often to increase brand awareness, likes, shares, and other social engagement metrics.

Long-term social media success requires a strategy that aligns with your company’s mission.

A6) I look at the metrics obviously, but also the great relationships I have formed on twitter! #BldgREChat pic.twitter.com/zLiojdebR1

— Home Building Solutions LLC (@BigelowBethany) September 1, 2021