Parin Mody, Managing Partner of StratMarketing Group, hosts the chat for U.S. Manufacturers and advocates on converting relationships into a sale.
Strat Marketing Group is a marketing agency that helps ” build deep and meaningful relationships with their prospects and customers which in turn is a catalyst to organic sales growth.”
Topic: Building relationships that convert to sales
Getting the word out about your brand and products is a big part of establishing a solid business. It’s no secret that most sales begin with a word of mouth recommendation. The more people you can turn into customers, the better. However, most sales don’t happen via word of mouth; they begin with a relationship built on trust.
But what good is a relationship with your customers and online audience if they’re not buying from you? How can you increase the chances that they will buy from you? That’s what this chat is about.
Twitter chat questions
Q1. What is your growth strategy?
A growth strategy is a set of actions designed to increase sales and profits by growing market share. It includes all aspects of the business, including products/services, markets, distribution channels, customer service, pricing, advertising, promotion, etc. A well-developed growth strategy helps ensure that the organization achieves its goals while minimizing risk.
Q2. How much do you know about your prospects & customers?
By customer profiling – Customers are individuals who interact with your brand on a regular basis. In order to understand them, you first need to identify their needs and wants. Once you learn about their likes and dislikes, you can design products and services that meet those needs.
Q3. Establish Trust or Credibility FIRST for your brand w/your current customers and prospects? And, why?
If you don’t establish trust, no one else is going to believe anything you say later. It’s just human nature. So start by establishing trust before trying to sell anyone on your ideas.
Q4. How do you establish a level of trust with your prospects & customers?
By being authentic. Be real. Don’t try to fake it. People won’t buy from someone they think isn’t genuine. And when you’re starting up, authenticity is even more important than ever because you’ll never get another chance to build credibility.
This includes building relationships with people who matter, developing content that resonates with audiences, creating compelling visuals, and making sure all aspects of your message are consistent across channels.
Q5. How do you establish a level of credibility with your prospects & customers?
By being consistent. Show them that you care by consistently delivering quality service.
By providing value. Show people that you care by delivering quality content regularly. Make sure that every piece of content you publish provides useful information and helps solve problems. When you provide valuable content, people will come back again and again.
Also, to build credibility, you must provide evidence that you’ve done your homework. For example, when talking to someone about your business idea, include links to websites that support your claims.
Q6. How do you execute this philosophy?
Start conversations. Then listen carefully to find common ground. This gives you insight into what interests your prospect and customers and makes him feel comfortable talking to you.
If you are a U.S. manufacturer or if you champion U.S. manufacturing, chime in at our weekly Twitter chat by simply using the hashtag #USAMfgHour to get seen and be seen.
The chat officially starts at 11 a.m. Pacific Time.
You are welcome to share positive blog posts, helpful articles, news, important information, accomplishments, events, and more with other manufacturers and manufacturing champions throughout the country during the chat.
Also, would you like your company to get featured for one hour and get seen? Be a guest host.
Contact the U.S. manufacturers’ Twitter Chat Leaders:
- @DanBiggerUSAMfg (Dan Bigger) ~ Plastics Manufacturing Company,
- @DCSCinc (Kirsten Austin) ~ Supply Chain Management Software,
- @Radwell_Intl (Julie Basello) ~ Manufacturing and Factory Automation
- @SocialSMktg (Ruby Rusine) ~ Social Media Marketing Campaign & Services