Why Your Qualified Buyers
Aren’t Reaching Out
You don’t see the deals you’re losing—you just feel the pipeline stall.
Your expertise may not be the problem. Your visibility probably is.
Built for lean B2B teams where marketing, sales, and operations blur—and your expertise outpaces your visibility.
$297 founding price (standard $497) • Personally reviewed by Ruby Rusine • Delivered within 48 business hours
20+ years helping lean B2B teams build authority before buyers reach out · Reviewed personally by owner Ruby Rusine · Built for manufacturing, technology, and professional-services firms with long sales cycles
You’re losing deals you never even know about
Most qualified buyers do not announce when they considered your company and moved on.
They research quietly. They compare. They look for evidence that you understand their problem, have relevant expertise, and can be trusted with the decision.
If that evidence is difficult to find, unclear, inconsistent, or incomplete, you may never know the opportunity existed.
They can’t find you early
Buyers often spend months researching before contacting anyone. If you’re not visible during that phase, you may never make the shortlist.
You’re invisible between referral moments
Trade shows, introductions, and word of mouth still matter. But between those moments, buyers are researching quietly—and forming opinions without you.
Your expertise isn’t translating online
You may be excellent at what you do. But if buyers can’t quickly understand your capabilities, authority, and fit, trust erodes before the first conversation.
What This Is Likely Costing You
Most companies don’t lose deals because they’re the wrong choice. They lose them because buyers
never find enough evidence to make them the obvious one.
Missed Opportunities
Longer Sales
Cycles
Lost Competitive Position
See What Your Diagnostic Reveals
The challenge is not just knowing something is off. It is knowing exactly where buyer confidence is breaking down — and what deserves attention first.
Your report evaluates seven areas that influence how qualified B2B buyers discover, understand, and evaluate your company.
How it Works
Secure Your Diagnostic
One-time founding price of $297. Secure payment via Stripe.
Complete Assessment
33 questions about your visibility, content, and buyer journey. Takes 10-20 minutes.
Get a Diagnosis, Not Just Scores
Ruby personally reviews your results to identify patterns, root causes, and strategic gaps.
Receive your Strategic Roadmap
You’ll get a tailored report with priority actions, gap analysis, and a practical 90-day direction.
This Isn’t a Marketing Audit—It’s a Strategic Diagnosis
Unlike a marketing audit that lists what you should fix, this diagnostic reveals WHERE qualified buyers are dropping off, WHERE trust is breaking down, and WHY your visibility isn’t converting into pipeline. Ruby Rusine personally reviews each result to identify the patterns most companies can’t see from inside their own business—applying 20+ years of B2B marketing expertise across manufacturing, technology, and professional-services companies to your specific situation.
What You Receive:
Ruby Reviews Each Diagnostic To:
For Example: A strong LinkedIn presence combined with weak buying-committee content often signals hidden pipeline friction—not a visibility problem. Many companies pour effort into social media while buyers stall at procurement approval because ROI content doesn’t exist.
This isn’t an automated quiz—it’s a professional diagnostic with expert interpretation.
What You’ll Walk Away Knowing
Where You’re Losing Visibility (and Why)
What Your
Scores Actually Mean
What to Fix First (and What Can Wait)
One-Time Investment
One missed opportunity in a long sales cycle often costs far more than this diagnostic. You’re not buying another marketing opinion—you’re buying clarity about what deserves your attention first.
Available to the first 10 diagnostic clients.
Standard price is $497 thereafter.
A personally reviewed diagnostic and strategic roadmap
Where This Sits:
A custom strategic engagement can run into the low thousands and take weeks to schedule.
A free or low-cost automated scan is fast, but it’s software output—no interpretation, no context.
This diagnostic sits between the two: personally reviewed and specific to manufacturing, technology, and professional-services B2B—at a fixed $297 founding price.
Frequently Asked Questions
Is this automated or do you actually review each one?
Both. The diagnostic uses an expert-built framework that automatically scores your answers across 7 criteria. Ruby then personally reviews each result to identify patterns, add context, and provide strategic insights based on your specific situation and score combination. You’re paying for both the framework (20+ years of expertise) and the personalized review.
What if I already have marketing in place?
Most companies already have some marketing in place. The diagnostic doesn’t replace it—it reveals where it’s not aligned with how B2B buyers actually research and decide. You might be creating content but not for the right search queries. Or posting on LinkedIn but missing buying-committee stakeholders. The diagnostic shows the gaps your current efforts aren’t covering.
How long does it take to receive my results?
Your diagnostic is delivered within 48 business hours. Ruby reviews each submission personally, which takes time—but ensures you receive meaningful insights, not just automated scores.
What if I have questions about my results?
You can book a complimentary 20-minute strategy call to discuss your diagnostic. You can use it to clarify priorities or talk through implementation. It’s entirely optional—there’s no mandatory follow-up call, and the diagnostic is designed to stand on its own.
How is this different from a free assessment?
Three key differences:
- Criteria built for manufacturing, technology, and professional-services B2B based on 20+ years working with lean teams
- Personal review and insights from Ruby, not just automated scores
- Comprehensive actionable roadmap with a prioritized 90-day plan, not a 2-page score summary
Is this diagnostic right for my company?
This is for you if: You’re a lean B2B company (typically 3-20 employees) in manufacturing, technology, or professional services, with 6-18 month sales cycles and multiple decision-makers, and you want a strategic roadmap (not just tactics).
This may not be right if: You want instant automated results, you’re looking for tactical execution help (this is strategic diagnosis), or you’re in consumer products or short-cycle B2B sales.
What happens after I purchase?
After your $297 payment is confirmed, you’ll receive immediate access to complete the 33-question assessment (takes about 10-20 minutes). Once you submit your responses, Ruby will personally review your results and deliver your comprehensive, personally reviewed diagnostic report.
What if the report doesn’t give me enough clarity?
If your report does not clearly identify where your visibility is helping, where buyers may encounter friction, and what to prioritize first, email me within 14 calendar days of receiving it. Tell me which finding or recommendation is unclear, and I’ll clarify it in writing. If the report still does not give you a clear direction after that clarification, I’ll refund your diagnostic fee in full.
This is Not for everyone
This diagnostic is built for lean B2B companies with longer sales cycles, multiple stakeholders,
and expertise that outpaces their current visibility.
Good Fit
Founder-led firms, lean marketing teams, and hybrid operator environments where visibility, credibility, and buyer education directly impact growth.
Not a Fit
Companies looking for quick tactics, instant automated scores, or short-term campaign advice without strategic diagnosis.
If Your Pipeline Feels Inconsistent,
This Will Show You Why
Get a personally reviewed analysis of exactly what’s blocking your inbound opportunities.
Founding client price. Standard price is $497.
Not for companies looking for quick tactics or short-term campaigns.