If you are looking for the secret sauce on how to grow website traffic using social media, you won’t find it here because there is NONE.
One thing I can tell you, we are not magicians, for sure. But if you want social media or referral traffic, we can help when you are out of your depth in making this happen.
So, how did we manage to help this tech startup client’s social media web traffic soar to 1,161%? Oh, it even surpassed web traffic brought by paid ads! We have the tips below.
This article is the last part of the tips on using social media to grow website traffic.
The first part is all about preparation; this final piece article of the same topic is on the many tedious details that, as inbound marketers, need to do and check.
10 Tips to grow website traffic exponentially using social media
Social media platforms may seem like a fad to some; there are few that have been around long enough for your company to establish a presence there.
And as the saying goes, the more you put into something, the more you get out of it. It’s true of gardening, it’s true of fundraising, and it’s true of social media.
If you want to get more traffic back to your website, you need to work at it.
While social media marketing is a great way to grow your website traffic exponentially, it isn’t the easiest thing to do.
Here are some tips on how to use social media platforms to help you grow your website traffic exponentially.
Create and share posts that your audience needs | Tip 1
Think: What is in it for them?
How do you figure out the “your-audience-like” part?
You do not need a crystal ball for this. You can use social media analytics and insights that are available at your fingertips.
Note, however, before your head spins when staring at ANY data (because there will be LOTS out there), only look for the KEY METRIC that matters to your business.
For instance, if we are trying to use social media’s traffic referrals, then I’d look at clicks and visits.
For social media posts, we could look for engagement and clicks.
You can check information on social media metrics: 65 Top social media metrics to match your business goals or objectives
Look for posts with high engagement rate.
It is a Facebook metric implying that your audience likes the post and you should, therefore, consider posting more of it.
High engagement rate is like your followers telling you: “I learned from this.” “Bring it!” Alternatively, “Hey, ROTFL that was too funny!”
Where to find the engagement rate? Go inside Facebook business page:
- Your Business Page Insights
- All Posts Published
- Reactions, Comments & Shares – click the drop down like the image below.
- Engagement rate – Same location as #4 but you have to click the grey drop down arrow.
(Note: This is how the Facebook Page Insights look like. But by end of June 2021, this data will be gone).
Note: Google+ was shut down by Google on April 2, 2019.
UPDATE: Although Google+ Insights data is no longer available to us Google+ users, the post format engagement for these types formats is consistent with other platforms. Google+ Insights is not as rich as Facebook’s. I would test the type of format that gets more engagement. Like the image below, what type of post do you think would we be sharing often? Although the report is already gone, from micro-testing that we are doing, images still get a lot of engagements.
Check the tweets that are getting a lot of engagement by checking the Twitter Analytics’ dashboard.
Look at the highlights section.
Also, check the engagement rate.
On SproutSocial, under reports, you can check what gets most clicks and engagement.
As an example, check what your followers often pin and save.
Pinterest has rich analytics that you can use to your advantage.
For the above tips, note that data change often. Information you gather today is not set on stone; hence, check it regularly.
Add link leading to a web page on your social media bio | Tip 2
The link does not have to be your homepage. The link can be a product page, promotional page, home page, or other website URLs that are important to you.
If you use Instagram, where do you add a link? There are a few other places like:
- bio (this is clickable)
- post description (add a bit.ly link, not clickable)
- product tags for online shops (clickable)
- Instagram ad (clickable)
- Instagram story (note: must have 10K followers or account is verified)
What are tips when sharing links to get referral traffic to the website?
- If you are going to leave the link in a place where it is not clickable and you would use bit.ly, keep your link short and memorable.
Not like this: thisismywebsite[dot]com/gohere/likeit/download/please/123y708uyh/soclicknow.
- Also, this is not an ideal website link structure for you if you want to grow traffic to your site using social media. Well, basically even if we take social media out of the conversation: yourwebsite[dot]someoneswebsite[dot]com. If sharing that on social media, the social media referral traffic goes to someoneswebsite[dot]com not yours. That kind of link will not help you if one of your goals is to grow website traffic to your site using social media. However, if a link to your site is embedded in that page then, by all means, share away!
- If you’d ask me what is the best link you’d put in your bio, I’ll say there is no perfect answer to that. I’d ask you this: “Of all the links you own, which would contribute to your goal at the moment?”
Add link to your social media posts if appropriate and if there is space | Tip 3
I am not referring to your bio.
Here are some examples.
On Facebook, did you forget the description section of your Facebook cover page?
I have seen Facebook business pages forget this part of their Facebook cover page post.
See how LMTOnsrud did theirs? It is PERFECT. Crisp cover photo with a link to their website. THAT part many of us do well.
Make it easy for others to share your website or blog to social media platforms |Tip 4
Do not confuse follow buttons from the social sharing buttons on your website. One differs from the other.
I have seen businesses that are having only the follow buttons but not the social sharing buttons.
Wait a minute, aren’t we supposed to drive people TO the website FROM social media, instead of the other way around?
This may seem contradictory to what this blog is about; but why in the world am I saying this? Bear with me.
You see, this tactic works two ways.
When people visit your site, they might see a post they would like to share to THEIR followers so their followers could visit your site too and check it out.
Now, how could they share it if you do not have social sharing buttons on your site? You see what I mean here?
I highly recommend that you install the social share buttons if you haven’t done this yet.
Do you have a self-hosted WordPress website? Check out social sharing plugins like:
- Add this
- Social Warfare
- Easy Social Share
Post on social a link to your website consistently | Tip 5
As an example, if you aim to share three posts per day on Facebook, make sure that you have at least one post that is coming from your site.
As an aside you might ask, “How MANY links from your website should you post consistently?” There is no perfect answer.
There are variables we check like usefulness, volume, relevance, your time (your consultant’s time) and more. Test the performance of the post. You will know if/when you check your analytics.
Also, check tip # 7 below about timing.
Repurpose your content | Tip 6
When I say re-purpose, I do not mean cross-posting it.
It using a content that you own, like a blog or a sales page, and recycle it into different formats or content types to share in other social media platforms.
Here is an example of a repurposed blog for home sellers:
Ways to repurpose content:
- Click to tweet. Get a quote from your blog that is relevant.
Social media platform: Twitter
- Quote or Tip on Image. My favorite. 🙂
Social media platforms: Twitter, Google My Business, Pinterest, LinkedIn, Instagram, Facebook. Also, note to optimize image dimensions according to the social media platform because it varies.
Social media platforms: Pinterest, Google My Business, LinkedIn, Facebook, and Instagra. You can even go further by slicing and dicing a long infographic into several sections to post other social media platforms.
Social media platforms: Slideshare and Facebook Also, you can slice and dice it to different images.
Social Media platforms: YouTube, Vimeo, Facebook video, Pinterest, Instagram, LinkedIn, Google My Business.
You can even convert your slides to a video.
I wrote more about repurposing content here: “72 Genius Ideas to Repurpose Your Content.”
Note timing when posting on social media | Tip 7
According to Benjamin Rey of Wisemetrics:
Half-life of a tweet is 24 minutes vs. 90 minutes for a Facebook post, hence close to 4 times shorter.
You have a window of less than 30 minutes to get engagement on Twitter, then it gets buried by fresher other content.
That information is from a recent study.
Also, I did a quick test of that study one Friday morning when my audience was actively engaging on Twitter.
It truly is only under 30 minutes. 🙁
When sharing the SAME post from your website to the same social media platform, scatter it within the day, and pre-schedule it for the next few months.
If you are posting a time-sensitive social media content within the same day, post it in segments of time, say, morning, afternoon, or nighttime.
Add your social media link to your traditional marketing collaterals and other digital assets | Tip 8
Don’t forget telling your email subscribers that you are on social media.
Add it to your email signature.
For your marketing slicks (list or brochure), my suggestion is to put only the logo of the social media platforms [a lot of businesses do this] in the marketing slicks if the company name and social media name is the same.
However, if your social media handle’s name differs from one social media site to the next [which happens!], then add the short name next to the social media icon.
Scale inbound marketing traffic by running social media advertising | Tip 9
All the tips I have mentioned up to this point are all organic. This tip is not.
Besides, as the digital marketing is getting crowded more and more, you need to get seen and stand out by boosting your social media traffic.
You can only do so much with organic social media marketing.
Compliment what you are doing with a social media ads.
If you are new to Facebook advertising, check this blog. But if you need help, to get your social media advertising going, let us know.
Keep it natural | Tip 10
Don’t just drop a link as your social media post for the sake of dropping a link to grow website traffic using social media. And we have seen many, right?
This is one reason why we have to check data (see tip number 1) to figure out what they want. Your audience can help move the needle to get clicks and engagements if you give them the right content that they need.
If you are trying to grow website traffic using social media by yourself or even if you have hired a consultant, understand that this is not a quick process.
If you are one of those businesses that need help to grow website traffic using social media, check out how we can help you with our services. Give us a call.
Ready to Grow Traffic to Your Site Using Social Media?
There are many benefits of using social media to promote your business, including it’s ability to attract more of its fans to your website.
And, social media is also a great way to get them to come back to your site.