If you’re in the injection molding business, you know the challenges of getting your brand out there. You want to get your message out to potential clients, potential employees, and potential partners and investors, but you don’t have a huge budget to devote to marketing.
Social media can help you reach a large audience without breaking the bank. Using social media platforms is free or nearly free to set up a profile on a social media site and post content, whether that’s text, photos, or videos.
But just posting on social media sites won’t get you anywhere without a social media content strategy.
You need to be doing something with your social media content ideas to build an audience and build brand awareness.
You also need to be realistic about the time you can devote to your social media presence. Depending on which platforms you choose to use, you may commit a certain number of hours per week—or just minutes.
How much time do you have to devote to your social media presence?
Not much? No problem. We’ll give you a quick plan to follow that will help you get started on the right foot.
This plan will ensure that you are getting the most out of your time and effort on social media while still being effective at reaching your goals.
Ready to get started? Great! Here’s what you need to know.
How to set up your social media presence for your injection molding company
Where should you set up a profile for your injection molding company?
If you’re just starting out, you need to set up a page on one of those platforms.
If you’re already getting some social media engagement, you might set up profiles on additional platforms. However, keep in mind that doing so will take time and effort.
You should also consider privacy and legal restrictions when developing your social media strategy.
What should you include in your social media profiles for your injection molding company?
The easiest way to set up a social media profile is to create a business profile instead of a personal account. This allows you to include information about your business, including an image or logo.
The information you include on your page should include:
You can add all of this information by clicking “edit” on most social media platforms. Be sure to select the button that allows you to make your page public, not private.
Because you want to get more visibility for your injection molding company, right?
What are the advantages of a professional social media presence for your injection molding company?
A social media profile helps users find you.
When users search for a social media platform, the platform will search for the names of companies. If yours comes up, it will make it easier for people to find and interact with you.
A social media presence also makes it easier for users to find your website through a link included in your profile.
Social media also allows you to network and connect with users. If you actively take part in a platform, you can build a following of people interested in your industry.
You can also connect with other companies, build rapport and possibly find partnerships or opportunities for mutual promotion. Social media is a great tool for networking and building new relationships.
Having a presence on social media platforms facilitates website visibility and accessibility, as they can be easily located via links included in a profile.
How to use social media to build your injection molding brand and drive traffic to your website
Once you have a social media profile set up for your injection molding company, you’ll want to engage actively. This includes liking or commenting on other posts, actively posting information about yourself and your company, and engaging with users who interact with you.
While Pinterest may have initially been seen as a platform for personal interests and hobbies, it has since developed into a powerful tool for businesses of all kinds.
And with over 443 million monthly active users, it’s a platform that businesses in the manufacturing and molding space can’t afford to ignore.
Create boards dedicated to specific types of products, such as “mold-making tools” or “injection molding machines.” Then use those boards to pin relevant images and links to your molding business website and blogs.
By leveraging the power of Pinterest, businesses in the manufacturing and molding space can unlock access to new markets, increase brand visibility, and drive greater customer engagement.
As of July 2022, in a report by DataReportal, marketers can reach 251.8 million users every month.
If your injection molding company can create videos, this platform can be a great way to educate, entertain, and inform viewers.
In less than two minutes, you can show the process of injection molding and inspire viewers to learn more about your industry and your company.
As a leading provider of injection molding services, your company has the knowledge and expertise to produce high-quality videos that provide valuable information to viewers.
When creating videos for your injection molding company, it is important to keep the following in mind:
Share your YouTube video on your social media profiles, and encourage your contacts to subscribe to the video in order to stay updated on future content.
Also, create a video channel that showcases your company’s content and includes the one you created.
LinkedIn is another popular social media platform that focuses on professional connections.
If you’ve been working in the injection molding business for any length of time, you’ve probably already established a business LinkedIn profile. If not, it may be time to create one.
Your injection molding company’s LinkedIn profile can be a great way to connect with potential customers and business partners.
Besides providing an overview of your company and its services, your profile can also showcase your company’s culture and values.
You can use LinkedIn to post articles, blog posts, press releases, photos, and videos related to your business. It’s also a good place to share news about upcoming events, promotions, and awards.
Once you’ve posted something, comment on other people’s posts. Doing so will help establish credibility and build trust among your followers.
Utilizing LinkedIn for your injection molding company can be an effective way to build relationships with prospective customers and partners.
Similar to LinkedIn, Facebook is a popular social networking site used primarily for connecting with friends and family. However, it’s also a great platform for sharing information about your business.
To get started, create a page account for your injection molding business. This will allow you to upload photos, videos, text, and other content to promote your business.
To optimize your Facebook page for search engines, add keywords to the page title, description, and cover photo.
Also, consider using Facebook Live to broadcast live events, interviews, product demonstrations, and educational sessions.
Instagram is a great tool for showcasing your products and services.
If your injection molding company works with clients to create product prototypes, for example, Instagram is a great place to showcase these creative projects.
You can also post inspirational photos of the industry (a factory floor perhaps) or products you make. The key here is to focus on showing off what makes your company unique rather than promoting sales.
33% of B2B companies are now on Instagram, and that number is rising. Instagram has become a more viable marketing tool for business because it’s easy to use and the cost-effectiveness is high.
Twitter is a great place for linking to other blog posts, articles, and other content. Use it to share industry content and to connect with the rest of your industry.
By sharing interesting and valuable content from other sources, you can help build relationships with other professionals and thought leaders in the injection molding industry.
In addition, your Twitter followers will appreciate the valuable content you share, and are more likely to share it with their own followers, expanding your reach even further.
How to build a social media strategy that drives results for your injection molding company
You’ve built a social media presence for your company — but how do you go about it in a way that’s going to be worthwhile for your time and money?
Here’s what you need to know to take full advantage of social media marketing tactics in this sector.
1. Decide which platforms make the most sense for your injection molding company
All you have to do is survey the people you’d like to reach and where your customers are most likely to be browsing.
You also want to consider which platforms your staff will manage themselves.
” Put the right resources behind the right channels and watch your business grow.”
2. Create a consistent brand voice
Each piece of content you publish should be written in your brand voice to ensure consistency.
Be mindful of how you’re portraying yourself — you want to differ from your competitors, so you can stand out as a leader and the authority in your field.
3. Focus on strategy rather than the number of posts
Instead of rushing to meet a certain number of posts, focus on creating high-quality content that’ll resonate with your audience and make it a regular part of your marketing routine.
4. Make it fun!
Social media is fun — so don’t be afraid to lace your posts and tweets with a little humor. Research has shown that humorous posts are more likely to be shared than ones that aren’t funny, so tread the line carefully and make your content enjoyable while still being professional.
“Share your content with a dash of humor to make it more engaging and memorable,
but always remember to be professional at the same time.”
5. Drive users to your website with triggered content
Content that prompts readers to take action is the most effective in driving traffic to your site. If you can incorporate links in this way, you’ll increase the chances that visitors will land on your landing page and convert.
6. Include video in your posts
According to a study by Social Media Examiner, 78% of marketers say video helped them increase traffic to their website, and 55% say video helped them increase sales (Social Media Examiner, 2018).
By creating videos and sharing them across your social media channels, you can reach more people and generate leads that could turn into sales.
But what videos should you create? As an injection molding brand, you could create videos that show the process of injection molding, tips for those in the industry, or even testimonials from satisfied customers.
Here are additional tips (see also YouTube video tips above):
Don’t forget to share your YouTube video on your social media profiles and encourage your contacts to subscribe to the video in order to stay updated on future content.
7. Optimize for search engines
Optimizing your social media accounts for search engines is another way to grow and expand your business.
Search engine optimization (SEO) is the practice of improving the ranking of a website in search engine results.
To optimize your social media accounts for SEO, focus on creating quality content.
8. Be consistent
As a business, it’s important to be consistent with your social media presence.
This means regularly posting engaging content that your audience will enjoy.
For an injection molding brand, this could include tips and tricks for using your products, behind-the-scenes looks at your manufacturing process, or even just fun facts about injection molding.
No matter what you post, though, make sure it’s consistent with your brand’s voice and message.
9. Share content from other websites
This helps to position your site as a resource for information within your injection molding industry and can attract recent visitors who are looking for the latest news and insights.
When selecting content to share, be sure to choose items that will apply to your audience and that come from reputable sources.
This will help to ensure that the information you’re sharing is of high quality, and will help to build trust with your audience.
10. Use hashtags
Hashtags allow users to search for specific topics within a conversation.
Use hashtags to promote your injection molding company and its services.
For example, #injectionmolding #plastic #polymer #tooling #casting #stereolithography #3dprinting #metalcasting #etc.
Get help for your injection molding company’s social media presence
So, next time you think about using social media, remember that it can benefit injection molding companies as well.
Remember, social media isn’t just for millennials anymore. Anyone can use it to promote their businesses and connect with others.
If you’re unsure how to implement these tips in your daily routine, or if you’re struggling to maximize the benefits of your SMO, hire an agency to help you.
An experienced social media provider will have the knowledge and expertise to ensure your SMO is effective and will spare you the hassle of figuring it out on your own.
Get help with your injection molding company’s social media presence today!
Connect with us
If you’re looking to take your digital marketing strategies to the next level, contact us to connect with Ruby and her team of social media specialists. Our team will help you identify your goals and ensure your campaigns are bringing results.
We’ll work with you to develop a strategy and execute effective social media campaigns that will increase brand awareness, generate leads, and boost sales.
What steps do you take to use social media for your injection molding business? We’d love to hear from you!
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