SEO How to Series Keywords Placement for Blogs

This is the last installment of the SEO how to on optimizing blogs. The first part is about keyword research. You now have the keywords. What do you do with it?

Number of Keywords to Use

I have seen information recommending two or more keywords but reputable SEO-ers I know recommend (and I took heed) to focus on only one set of keywords to keep the blog tight.  Besides, it is much easier to optimize.

SEO How to | Keywords Placement

Search engines frequent certain sections of a blog. Use your keywords in the following sections:

1.Title

It is highly recommended to put your keywords near the beginning of your title.  The title is an essential section of your blog in terms of visibility. It’s functions are:

  • To tell the search engines what your blog is about; and,
  • To tell your target audience what your blog is about.
SEO-how-to-title-tag
SEO how to | Title Tag

If your title matches the search query of your target audience, the better the chance that your blog will show up in search results and the more likely that it will get clicked on. Creating a title can get tricky though. Use your best judgment. Don’t be afraid to experiment. It is YOUR blog.
SEO how best practice: Use keywords in the beginning of the title.

2. URL / Permalink

Your blog’s permalink should make sense to your target audience and search engines. It should be descriptive of what your blog is about.
Here are examples of a bad URL and good URL for SEO.

SEO-how-to-permalink
Examples of a bad and good URL for SEO

Bad URL for SEO: The search engines and your target audience couldn’t figure out what the blog is about. Also, with such bad title, the content might get construed as spam.
Good URL for SEO: The search engines and your target audience know what it is about.
Further on permalink, either of the examples below is correct.

A. URL / Permalink is exact match of the Blog Title

seo-how-to-permalink-long-matt-cutts
SEO How to | Permalink is Exact Match of the Title (Correct)

B. URL / Permalink is condensed

seo-how-to-permalink-short-matt-cutts
SEO how to | Short Permalink (Correct)

 SEO how to best practice: If condensing URL to a few words, 4-6 words will suffice.

3. Heading tags

In terms of SEO, the heading’s size determines how important the words are. The larger the text, the more important it is for search engine.

seo-how-to-heading-tags
Levels of Importance of heading tags for SEO

SEO how to best practice: Don’t overuse it. Use your keywords at least once in either < H1> or <H2> tags.
4.  First & Last Paragraphs
Use your keywords at least once in each of these sections.

  • For your first paragraph, use it in your first two sentences.
  • For your last paragraph, use it in your last two sentences.

SEO how to best practice: If you are having difficulty putting your keywords in the first paragraph, ask a question.

5. Bolded, Italicized or underlined keywords

Search engines will think that those words are important.  Do either of these only when it makes sense.

6. Body Optimization

Here’s a tip from Rob, one of our engaging social media friends:

One thing I would like to add to that is not to forget the “body keyword optimization”. Google’s Hummingbird has a much greater focus on “contextual keywording” now than before. Another good place to search for SEO keywords is “Google Trends”, which can analyse trending words that can be put in the body text of the post/article, and also some of the alternative suggestions it gives so that you don’t repeat the keywords too often, and can synonymize them without penalty.

7. Meta Description

Meta description has no value in terms of SEO ranking but if crafted well it can get your blog clicked on.  Craft a compelling call to action!
Authority to get found using the keywords you selected takes time. Be patient. Keep using the keywords in subsequent blogs.
Anything you’d like to add to this SEO how to? Contact us at ask{at}socialsuccessmarketing.com

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