B2B social media
specialist-outsourced
marketing services.
Get measurable ROI through our B2B expert-led outsourced social media marketing services for small to medium businesses in manufacturing, technology, and construction.
Focus on growth without the hassle.
Focus on your business;
Leave your social media to us.
From developing your social media strategy to executing campaigns and reporting on results, a dedicated social media manager can help you make the most of your social media marketing.
From Twitter, LinkedIn, Pinterest, Instagram and Google Business and Facebook and hundreds of other platforms, you can use these social networks to grow your company.
But although a lot of companies have social media presence, the effective management of that presence that gives the business the results it is looking for leaves a lot to be desired.
It takes time, resources, expertise and effort to manage a social media account, let alone many of them. That’s where your social success comes in.
We will use your voice, your tone, your business language and jargon to connect and engage with real people who are your target and desired audience, in order to help get you more leads and to grow brand awareness.
To help companies of all sizes reap the rewards of social media, we have created different social media content management packages that you can choose from.
Your company can change between either social media management packages depending on your business realities (budget and resources).
From creating bespoke social media strategies, to social monitoring, responding to customer conversations, to running ads (standard or aggressive advertising services), we help companies launch effective social media marketing campaigns, build awareness and connect with customers.
You can adjust your plan depending on your budget and your marketing goal for growth.
benefit-Packed B2B social media management packages
Increase leads and sales
Your dedicated social media specialist will help you boost traffic to your website using optimized posts with appropriate CTAs to help you drive leads and sales.
community management
Your dedicated social media manager will help you build and engage your community, so you can create meaningful relationships with your customers.
content creation
Your dedicated social media manager will help you create content that resonates with your desired audience and helps you achieve your business goals.
save money on benefits & training
With our outsourced social media services, you can save your company’s money on employees’ benefits, insurance, training and other overhead costs. We have regular training in-house for our team members.
improve SEO results with Social Media Optimization
Using the search engine optimization (SEO) technique, your social media manager will create posts that are optimized so your post could potentially appear on search engine results.
social media analytics and reporting of KPI
Your social media manager will help track and report on progress to show the ROI of your social media marketing and to see what’s working and what’s not in your social media plan
How we strategize for your success
Planning Phase
The social media planning process includes an initial interview with your company or your representative. It is by phone or video call. The interview process takes 2 hours, maximum. Alternatively, you can fill out the “interview” form at your own pace.
We will use your answers as the starting point and foundation for our research and as our guide as we develop a custom/bespoke social media content strategy and campaign management plan for your company.
We will develop a detailed social media strategy document based on the information gathered during the interview. This takes 3-4 weeks because research takes time. And then we submit it to you for review and approval.
The final deliverable includes research information, a custom social media plan for implementation and recommendations for every platform.
Implementation Phase
We will implement the approved plan outlined in the social media strategy document. Here’s a few of the many tasks involved in what we do as your social media managers:
- Publish content
- Content creation
- Research
- Engage
- Regularly track/monitor insights
- Admin/Organize tasks & calendar
- Introductory social medipost ads
- Community building
- Watch daily trending topics
On-going data tracking
This is the core of what we do.
We will track and analyze your success metrics and see how it stacks up against your goal so we can improve upon what we are doing on your behalf to help you succeed.
We will also look at recent changes on social media platforms to see how that can affect your brand. We do this every month, so depending on what is happening, we may change social media tactics to achieve your goals.
Social Media Advertising
Social media is “pay to play.” We can only do so much with our organic posts. So, this is a required part of our social media content management service.
Your social media manager will pick the best performing content that will help you get seen more by your target audience and customers. This campaign is expandable. Meaning, that you can use the data we gather and use it for your lead-gen initiatives.
All metrics for this are on social media. We will only track relevant KPI for your team.
Social Media Content Management Packages
We’ll help you create and execute a social media strategy that works for your business.
From identifying your audience to creating content that resonates to analyzing your results,
we’ll make sure your social media is working for you.
| Inclusions/Social networks | Network Builder 1 Network | 2 Networks | Recommended Best Practice 3 Networks | 4 Networks |
|---|---|---|---|---|
| Monthly total # of social media posts | 30 | 45 | 60 | 75 |
| Dedicated social media specialist | ✓ | ✓ | ✓ | ✓ |
| Social media audit | ✓ | ✓ | ✓ | ✓ |
| Custom social media plan & execution | ✓ | ✓ | ✓ | ✓ |
| Monthly boosted posts* (targeted brand awareness ad) | 2 | 4 | 6 | 8 |
| Boosted post set up* | ✓ | ✓ | ✓ | ✓ |
| Monthly custom branded images | ✓ | ✓ | ✓ | ✓ |
| Target audience persona brief | ✓ | ✓ | ✓ | ✓ |
| Content marketing personalization | ✓ | ✓ | ✓ | ✓ |
| Competitive analysis | ✓ | ✓ | ✓ | ✓ |
| Original social media copies | ✓ | ✓ | ✓ | ✓ |
| Standard competitor monitoring | ✓ | ✓ | ✓ | ✓ |
| Research relevant content | ✓ | ✓ | ✓ | ✓ |
| Social media community moderation (standard) | ✓ | ✓ | ✓ | ✓ |
| Content curation | ✓ | ✓ | ✓ | ✓ |
| Social media platform monitoring | ✓ | ✓ | ✓ | ✓ |
| Social media/digital marketing recommendations | ✓ | ✓ | ✓ | ✓ |
| Create/organize custom content plan/schedule | ✓ | ✓ | ✓ | ✓ |
| Standard social media engagement | ✓ | ✓ | ✓ | ✓ |
| Customer response to inquires (w/in 48 business hours) | ✓ | ✓ | ✓ | ✓ |
| Access to content publishing tool, if needed | ✓ | ✓ | ✓ | ✓ |
| Standard social media report & analysis | ✓ | ✓ | ✓ | ✓ |
| Custom branded cover image or profile | ✓ | ✓ | ✓ | ✓ |
| Social media profile set-up | ✓ | ✓ | ✓ | ✓ |
| Social media profile optimization for search engine | ✓ | ✓ | ✓ | ✓ |
| Post social media content | ✓ | ✓ | ✓ | ✓ |
| Monitor industry (Standard) | ✓ | ✓ | ✓ | ✓ |
| Brand reputation monitoring | ✓ | ✓ | ✓ | ✓ |
| Monthly video/phone consultations (total of 1 hour) | ✓ | ✓ | ✓ | ✓ |
| Monthly emails or direct messages (up to 7 minutes each) | 4 | 7 | 10 | 13 |
| *Required: Boosted post budget with standard consultation and report, monthly | $100 | $150 | $225 | $300 |
| MONTHLY SOCIAL MEDIA MANAGEMENT INVESTMENT | $1,199 | $1,499 | $1,899 | $2,199 |
| Required: Boosted post budget with standard consultation and report, monthly | $100 | $200 | $250 | $300 |
| MONTHLY INVESTMENT GRAND TOTAL: MANAGEMENT + ADS | $1,299.00 | $1,699.00 | $2,149.00 | $2,499.00 |
| (Recommended) SEO-ready blog (800-1000words), if you are not producing content regularly | $99/post | $99/post | $99/post | $99/post |
| (Optional) Weekly consultation or campaign status updates | $299/mo | $299/mo | $299/mo | $299/mo |
| (Optional) Contest plan, set up and monitoring | $99/contest | $99/contest | $99/contest | $99/contest |
| (Optional) Daily monitoring boosted post, or contest engagement | $129/mo | $129/mo | $129/mo | $129/mo |
Social Media managemenT Inclusions: Explained
Take an in-depth look at our social media package deliverables and see how we help B2B companies bring your products and services closer to your customers. The level and types of services are all based on your business realities – your goals and your budget.
Standard monthly reports
Understand your clients and potential clients better with a monthly report of your social media marketing performance. Your social media specialist will track and analyze pre-determined and approved KPIs.
Armed with a better understanding of your audience, your social media strategist can craft better and more effective marketing campaigns for you.
You are confident that your company is getting the optimal results from the digital marketing efforts as your social media specialist implements your marketing plan using social media, since your social media specialist will review the performance and results of your account monthly.
Data-directed strategy
Every B2B company nowadays knows that they need to advertise on social media channels.
However, not everyone knows that this is only the beginning. You need to have a solid social media marketing strategy and an experienced social media team behind you to maximize your social media ROI.
As your social media professionals, we will gather and analyze data, create a plan around your social goals, implement, and launch a cohesive social media data-driven strategy to build trust, influence, and loyalty.
The result is a high-quality, engaging, and active social presence for your business, which will drive traffic and eventually help you with sales.
Community Building through engagement
Engage with your customers and community in real-time to increase your customers’ and your followers’ trust and loyalty with timely response and consistent social engagement.
Not every post or comment on social networks warrants a reply, but for those that do, we will reply to comments on your behalf.
Custom social media graphics
Make your social media content pop. Increase target market engagement using custom images with your company’s branding.
Stand out from the crowd with your very own eye-catching, custom branded social media graphics to help you gain a strong and credible presence. Our team will create a set of images to be compiled and shared on social by your social media specialist.
SEO-Ready Business Profile set-up and Social media Posts
Get found by search engines with SEO-ready optimized social accounts. Your social media profiles are the front line of your marketing. The right bio, profile picture, and statuses can make a difference in how people think of you.
Your social media specialist will optimize your social media profiles for optimal visibility on all the popular social networks.
Your profiles will be tailored to best showcase your personality and brand’s expertise, while attracting valuable traffic and building a buzz around your business.
… also, new to social media?
If you are new to social media, your social media manager will set up the business network profile/s for you. Don’t worry, you will have complete ownership of it.
If you have been on social media for a while, we can check your profile and ensure it is optimized for both your online users and the search engine.
Dedicated social media manager (+ managed by Ruby)
A social media account manager will be assigned to you with Ruby supervising and monitoring social media efforts.
Your dedicated social media manager organizes and implements the day to day social media platforms’ action plans, and makes sure use of each platform is maximized.
Monthly consultations
Every month we will do a one hour meeting to provide you standard updates of your social media campaigns. This is also a check-in to firm up direction/s for improvements and recommendations to maximize your social media ROI.
comment moderation
Not all posts require a response, but some will, which means there is always a risk of missing something important.
Never fear the risk of missing something important in social media.
Social media scheduling tool
We will be leveraging our premium scheduling tool to review the social media plan, including all posts created, posted, drafted, and scheduled for your account, by your social media specialist. I may recommend utilizing the native social media scheduling tool of each platform if that is more beneficial for your company.
Team project management hub
Know what is happening day-to-day. You can communicate with us using the project management dashboard that we use. This is the hub of our day-to-day communication, so that nothing falls through the cracks.
Social media monitoring
Build trust, credibility, and relationships with your customers and prospective clients as your dedicated account manager consistently monitors your social media performance and the buzz every day.
Original social media posts
Coming up with relevant social media posts and daily updates can sometimes leave you stuck. Your social media specialist will help you get unstuck. Keep your social media marketing calendar filled with relevant and timely posts to stay relevant in your industry, to earn new followers, and to engage with your community.
content scheduling & publishing
Depending on your package, your social media account manager will do the heavy lifting of managing your posting schedule, and publish organic posts that get people talking and keep them coming back – for more.
Note: We will provide a 15 sample posts so you are confident that your social media specialist is sharing contents that are relevant to your company’s goals and objectives.
Custom cover and profile Updates
Create a great “first” impression. Harness the power of this very important social media real estate that represents your business. Your social media manager, with your approval, will regularly update your social network’s cover and profile photo to connect with followers to represent your brand in the best light.
Social accounts audit
Get a detailed analysis of your social media account/s. Your social media specialists will track the performance of your efforts to see what is working and what needs attention for better social media ROI.
Competitor analysis
Get your competitive edge squared away. For your social success, we will analyze the weaknesses of your competitors and spot opportunities for you so that we can create a plan that will give you a leg up against your competition.
Industry monitoring
Stay in the loop of what’s happening in your industry, so you stay relevant to your audience and your community.
Your social media account manager will monitor your online communities across social channels for the latest news and trends happening in the world.
Social media listening
Stay on top of the conversations about your brand and get ahead before a crisis happens.
Your social media specialist will monitor your social media profiles for any negative comments, customer complaints or feedback and alert you of any potential issues and offer recommendations to correct misinformation about your B2B company.
Boosted ad set up & boosted ad management*
Social media organic reach is in decline, and algorithm changes limits who can see your content. Gone are the days when we can run social media without paying for it.
With boosted posts, we will help you get your content seen MORE by the RIGHT audience or what we call as “warm” leads through ad targeting.
Ruby will review the best performing posts with your social media manager. Putting into consideration your goals, we will determine the best post to boost.
With data-driven information, you know that your monthly ad spend is spent wisely. We will leverage the performance of your posts and show it more to a hyper-targeted audience so you will get seen by the audience that matters to your business.
Note: Boosted ads are for boosting a post or content sponsorship* only.
Relevant & compelling content (research & curation)
Grow your reach and establish yourself as an authority in your field. Become the go-to source for relevant, valuable content in your industry. Our experienced social media specialist will research and curate content for you, ensuring that your business stays up to date – and most importantly, on-point.
Organize content calendar
Get your contents managed systematically. Vary regular posts using a social media content calendar. Your dedicated social media strategist will ensure that your social media sites share an assortment of posts, so your newsfeed won’t look boring to your clients and your potential customer.
Optional social media services
Access additional social media services, like social media contests and new product launch, with an aggressive and a more detailed social media strategy.
Social media channels:
Which one works best for your company?
The best social media platforms for your business are the ones that provide the most benefit for your company. With our social media services, launch a campaign on the following established platforms to build presence and followers for your B2B company.
The advantages of using LinkedIn for your company can’t be overstated.
First, it’s the biggest professional social network out there. In fact, almost 45% of the top Fortune 500 companies are using LinkedIn according to the LinkedIn website. It’s also the most active platform where users spend an average of 14.7 minutes a day on LinkedIn, while users on other sites spend only 5.4 minutes per day.
Connect and network with other business people from similar industries, and be able to pool resources and ideas for newer and more innovative ways of doing things.
With over 280 billion users worldwide and 190 million users in the U.S., B2B companies find Facebook as a great place to promote their products and services.
Also, a study shows Facebook is the top platform that LinkedIn audience use.
Here are four reasons Facebook is an impressive network for your business:
– You can target specific audiences.
– You can use Facebook to engage current customers.
– You can get feedback from customers.
– You can get real-time analytics on your campaigns.
Other advertising tools like radio or television require businesses to spend money on ads, with Facebook it is technically free to get your name out–but if you want more, then run a more aggressive advertising campaign (optional additional services).
According to a study by Visual Website Optimizer, Pinterest drives more referral traffic than LinkedIn, Facebook and other social media platforms.
Whether you’re a B2B company looking to grow your sales or a consumer brand seeking increased exposure, Pinterest can help build brand awareness and increase engagement with your target audience.
Twitter is good for getting your name out there.
A recent survey shows that 63 percent of businesses are using Twitter for customer service and inbound marketing. It is a great tool for sharing links of your latest articles or company news, networking, PR, event marketing and advertising.
It is also one of the top social media platform for real-time interactions with clients and potential clients where you can start a conversation with your audience and join in conversations that are already on the go.
Google Business
It allows your B2B company to create a business listing that automatically shows up on Google Search and Maps.
When customers search for your business using Google, one result shows up is your business listing.
Whenever someone calls or navigates to your business via Google, you will also be able to track that visit and get insights into how customers are finding you.
Businesses are using Instagram to post pictures of their products or service, share information, advertise and even engage with their customers. Instagram is a great tool for businesses to use.
For businesses, it is a way to promote products and services and engage with customers. For customers, Instagram is a fun way to share pictures of their favorite companies and receive information from businesses.
YouTube
We can optimize YouTube posts to get found by your audience looking for the content you wanted them to see. Your social media specialist can also help with subscribers growth.
Note: You have to provide the video for your channel
Social media metrics that we track
Social media metrics are great when tracking and analyzing tasks and changes made on your social media strategy. Here are some of the success metrics that your social media specialist typically monitors.
Audience engagement
Look for reactions, comments, clicks & shares.
As your social media manager monitors your audience engagement, we can strategically re-engage with the right audience via re-targeting.
Brand awareness
In order to be successful in social media marketing, it is paramount to raise brand awareness amongst your target audience. To measure progress in this endeavor, we track brand awareness metrics to gauge the effectiveness of our efforts.
Inbound Traffic metrics
Utilizing inbound metrics allows us to identify the most appropriate content to bring your product/service to the attention of your target audience, encouraging them to take action. Should they express interest, further engagement can take place through social media.
frequently asked questions
Request a proposal here.
P.S. We do not respond to spam.