Social media is a powerful advertising medium.
From Twitter, LinkedIn, Pinterest, Instagram and Google My Business and Facebook and hundreds of other platforms, you can use these social networks to grow your company.
But although a lot of companies have social media presence, the effective management of that presence that gives the business the results it is looking for leaves a lot to be desired.
It takes time, resources, expertise and effort to manage a social media account, let alone many of them.
That’s where your social success comes in.
We will use your voice, your tone, your business language and jargon to connect and engage with real people who are your target and desired audience, in order to help get you more leads and to grow brand awareness.
To help companies of all sizes reap the rewards of social media, we have created different social media content management packages that you can choose from.
Your company can change between either social media management packages depending on your business realities (budget and resources).
From creating bespoke social media strategies, to social monitoring, responding to customer conversations, to running ads (standard or aggressive advertising services), we help companies launch effective social media marketing campaigns, build awareness and connect with customers.
You can adjust your plan depending on your budget and your marketing goal for growth.
Social Media Strategy Fundamentals
Our social media strategy encompasses three primary tasks that are made of sub-tasks. We have listed a few here, but these three are the core.
The social media planning process includes an initial interview with your company or your representative. It is by phone or video call. The interview process takes 2 hours, maximum. Alternatively, you can fill out the “interview” form at your own pace.
We will use your answers as the starting point and foundation for our research and as our guide as we develop a custom/bespoke social media content strategy and campaign management plan for your company.
The final deliverable includes research information, a custom social media plan for implementation and recommendations for every platform.
- Publish content
- Content Creation
- Admin/Organize tasks & calendar
- Introductory social media boosted post ads
MEASURE & ANALYZE
Tracking and gathering monthly relevant metrics are essential to help you understand your customers and leads better.
We will study your metrics and see how it stacks up against your goal so we can improve upon what we are doing on your behalf to help you succeed.
We will also look at recent changes on social media platforms to see how that can affect your brand. We do this every month, so depending on what is happening, we may change social media tactics to achieve your goals.
Social media channels:
Which one works best for your company?
The best social media platforms for your business are the ones that provide the most benefit for your company.
With our social media services, launch a campaign on the following platforms to build presence and followers:
The advantages of using LinkedIn for your company can’t be overstated. First, it’s the biggest professional social network out there.
In fact, almost 45% of the top Fortune 500 companies are using LinkedIn according to the linked in website. It’s also the most active: users spend an average of 14.7 minutes a day on LinkedIn, while users on other sites spend only 5.4 minutes per day. Connect and network with other business people from similar industries, and be able to pool resources and ideas for newer and more innovative ways of doing things.
Twitter is good for getting your name out there. A recent survey shows that 63 percent of businesses are using Twitter for customer service and inbound marketing. It is a great tool for sharing links of your latest articles or company news, networking, PR, event marketing and advertising. It is also one of the top social media platform for real-time interactions with clients and potential clients where you can start a conversation with your audience and join in conversations that are already on the go.
With over 280 billion users worldwide and 190 million users in the U.S., B2B companies find Facebook is a great place to promote their products and services.
Here are four reasons Facebook is an impressive network for your business:
- You can target specific audiences.
- You can use Facebook to engage current customers.
- You can get feedback from customers.
- You can get real-time analytics on your campaigns.
Other advertising tools like radio or television require businesses to spend money on ads, with Facebook it is technically free to get your name out – but if you want more, then run a more aggressive advertising campaign (optional additional services).
Google My Business
It allows your B2B company to create a business listing that automatically shows up on Google Search and Maps. When customers search for your business using Google, one result shows up is your business listing. Whenever someone calls or navigates to your business via Google, you will also be able to track that visit and get insights into how customers are finding you.
According to a study by Visual Website Optimizer, Pinterest drives more referral traffic than LinkedIn, Facebook and other social media platforms. Whether you’re a B2B company looking to grow your sales or a consumer brand seeking increased exposure, Pinterest can help build brand awareness, and increase engagement with your target audience.
Businesses are using Instagram to post pictures of their products or service, share information, advertise and even engage with their customers. Instagram is a great tool for businesses to use. For businesses, it is a way to promote products and services and engage with customers. For customers, Instagram is a fun way to share pictures of their favorite companies and receive information from businesses.
Why these social platforms for B2B?
Because many reports show that these are the top B2B social media platforms that B2B companies use over the years to provide the most value for their social media campaigns.
We will recommend the ones that will work best for you based on research and analysis. Then, with your realities–goal and budget–create a winning strategy that will give you the best return on your investment.
While a social media strategy for a manufacturing company, for example, may focus on Facebook and Instagram; a social media plan for a BIM technology company may focus on LinkedIn and Twitter.
Social media metrics that we track
These are some of the success metrics that your social media specialist typically monitors. We use the information to analyze the social media campaigns of your company.
Look for reactions, comments, clicks & shares. As your social media manager monitors your audience engagement, we can strategically re-engage with the right audience via re-targeting.
The number of times people saw your social posts as indicated by social media marketing brand awareness success indicators that we will track and analyze.
Analyze your social media campaigns then do small tweaks to keep optimizing your social media marketing campaigns’ tactics to get better results.
Social media content management packages & pricing
Social Media Pricing Inclusions: Explained
The level and types of services are all based on your business realities – your goals and your budget. Here are more details of the social media pricing. Learn more about our social media package deliverables in-depth to discover how they help grow your brand awareness, online following, and even sales.
Every company nowadays knows that they need to advertise on social media channels.
However, not everyone knows that this is only the beginning. You need to have a solid social media marketing strategy and an experienced social media team behind you to maximize your social media ROI.
As your social media professionals, we will gather and analyze data, create a plan around your social goals, implement, and launch a cohesive social media data-driven strategy to build trust, influence and loyalty.
The result is a high-quality, engaging, and active social presence for your business, which will drive traffic and eventually help you with sales.
Social media monitoring
Build trust, credibility, and relationships with your customers and prospective clients as your dedicated account manager consistently monitors your social media performance and the buzz every day.
Original social media posts
Coming up with relevant social media posts and daily updates can sometimes leave you stuck. Your social media specialist will help you get unstuck. Keep your social media marketing calendar filled with relevant and timely posts to stay relevant in your industry, to earn new followers and to engage with your community.
Social media engagement
Engage with your customers and community in real-time to increase your customers’ and your followers’ trust and loyalty with timely response and consistent social engagement. Not every post or comment on social networks warrants a reply, but for those that do, we will reply to comments on your behalf.
Social media content scheduling & publishing
Depending on your package, your social media account manager will do the heavy lifting of managing your posting schedule, and publish organic posts that get people talking and keep them coming back – for more.
Note: We will provide a 15 sample posts so you are confident that your social media specialist is sharing contents that are relevant to your company’s goals and objectives.
Custom social media graphics
Make your social media content pop. Increase target market engagement using custom images with your company’s branding.
Stand out from the crowd with your very own eye-catching captivating, custom branded social media graphics to help you gain a strong and credible presence. A set of 8 to 20 eye-catching custom images will be created by our team to be compiled by your social media specialist.
Custom cover and/or profile photo update
Create a great “first” impression. Harness the power of this very important social media real estate that represents your business. Your social media manager, with your approval, will regularly update your social network’s cover and profile photo to connect with followers to represent your brand in the best light.
SEO-ready social media account setup & optimization
Get found by search engines with SEO-ready optimized social accounts. Your social media profiles are the front line of your marketing. The right bio, profile picture, and statuses can make a difference in how people think of you.
Your social media specialist will optimize your social media profiles for optimal visibility on all the popular social networks. Your profiles will be tailored to best showcase your personality and brand’s expertise, while attracting valuable traffic and building a buzz around your business.
… also, new to social media?
If you are new to social media, your social media manager will set up the business network profile/s for you. Don’t worry, you will have complete ownership of it.
If you have been on social media for a while, we can check your profile and ensure it is optimized for both your online users and the search engine.
Social accounts audit
Get a detailed analysis of your social media account/s. Your social media specialists will measure the performance of your posts and see what is working and what needs attention to help you reach your audience and get more leads.
Get your competitive edge squared away. For your social success, we will analyze the weaknesses of your competitors and spot opportunities for you so that we can create a plan that will you a leg up against your competition.
Stay in the loop of what’s happening in your industry so you stay relevant to your audience and your community. Your social media account manager will monitor your online communities across social channels for the latest news and trends happening in the world.
Brand reputation monitoring, a.k.a., social listening
Stay on top of the conversations about your brand and get ahead before a crisis happens. Your social media specialist will monitor your social media profiles for any negative comments, customer complaints or feedback and alert you to any potential issues and offer recommendations to correct misinformation about your brand.
Boosted ad set up & boosted ad management*
Increase brand awareness and engagement and boost your content marketing campaign on social media. Our team will review all your posts, and put into consideration your goals, we will determine the best post to boost. With data-driven information, you know that your monthly ad spend is spent wisely. We will leverage the performance of your posts and show it more to a hyper-targeted audience so you will get seen by the audience that matters to your business.
Note: Boosted ads are for boosting a post or content sponsorship* only.
Dedicated social media specialist
You will get your own social media account manager to manage your social channels. Your dedicated social media specialist organizes your social media platforms use them effectively to reach your audience to market your product and service. Your social media specialist will do all the digital marketing services indicated here and will help you build brand awareness online and establish company credibility.
Relevant & compeling content (Research & Curation)
Expand your influence and brand authority. Be the best source of helpful and compelling contents in your industry. Your dedicated social media specialist will research for every relevant content and curate them for you.
Social media community moderation
Not all posts require a response, but some will, which means there is always a risk of missing something important. Never fear the risk of missing something important on social media.
Monthly consultations with social media recommendations
Every month we will do a one hour meeting to provide you standard updates of your social media campaigns. This is also check-in to firm up direction/s for improvements and recommendations to maximize your social media ROI.
Social media scheduling tool
Access to scheduling tools to review the social media plan of all posts that your social media specialist created, posted, drafted and scheduled for your account. We may also recommend to just use the native social media scheduling tool of each platform.
Organize content calendar
Get your contents managed systematically. Vary regular posts using a social media content calendar. Your dedicated social media strategist will ensure that your social media sites share an assortment of posts so your newsfeed won’t look boring to your clients and your potential customer.
Standard monthly reports
Understand your clients and potential clients better with a monthly report of your social media marketing performance. Your social media specialist will track and analyze the metrics for you. Armed with a better understanding of your audience, your social media strategist can craft better and more effective marketing campaigns for you.
You are confident that your company is getting the optimal results from the digital marketing efforts as your social media specialist implements your marketing plan using social media, since your social media specialist will review the performance and results of your account monthly.
Team project management hub
Know what is happening day to day. You can communicate with us using the project management dashboard that we use. This is the hub of our day-to-day communication, so that nothing falls through the cracks.
Optional social media services
Access additional social media services, like social media contests and new product launch, with an aggressive and a more detailed social media strategy.
Your Social Media ROI
Social success marketing helps you manage your social media in a way that provides you with a return on your social media marketing investment (ROI).
It takes more than a few posts or pushing a Facebook ad for boosting to make a real impact for your company on social media.
Tap into our experience to improve your business reach. We manage and promote your social media so your team can focus on your business as we help you grow using our social media expertise.
Better social media ROI
Our ROI-focused social media optimization (SMO) services help your business get the best optimal results for your social media campaigns.
This is difficult for those with limited experience on how to grow brand awareness and improve sales. Hence, working with an experienced agency, like ours, is a great business strategy for companies.
We offer a systematic approach with a strategic, custom and focused methodology that fits your business needs to help you with your marketing campaigns to get better ROI.
Better social media results
Our experienced social media team can help you with generating followers, attracting and retaining a loyal audience, increasing traffic and sales, building trust and credibility with a target audience, and improving search engine rankings.
The result is a high-quality, engaging, and active social presence for your business.
We know what works, so you are assured of better and focused social media results for your company.
As your social media management team, we are your peace in the middle of your social media and digital marketing chaos.
We got this for you.
Since your business is unique, your social media strategies and tactics are customized to match your goals, to solve your social media problems, to sync with your timing requirements, and to fit your overall budget.
So your social media strategic plan is based on what YOU own, what YOU want to happen, and how much budget YOU allocated. In other words, it is based on your business realities.
If you are ready to have a dedicated social media marketing team generate website traffic and leads for your business, we are ready to help you.
Ready to grow your company’s social media marketing campaigns?
Your Social Success Marketing Team is waiting for you.