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Social Success Marketing® | El Dorado Hills, CA
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The Shifting Dynamics of B2B Buying And The Ever Growing Role of Social Media
B2B Industry Social Media

The Shifting Dynamics of B2B Buying And The Ever Growing Role of Social Media

ByRuby Rusine February 14, 2023February 9, 2023 Reading Time: 10 minutes

The world of business-to-business (B2B) buying is transforming. The B2B buyer is getting younger and the buying cycle is getting longer. As…

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Blog content ideation: 17 Tips to generate blog ideas
B2B SEO Content

Blog content ideation: 17 Tips to generate blog ideas

ByRuby Rusine July 19, 2021February 9, 2023 Reading Time: 12 minutes

Have you ever felt stuck in a rut when it’s time to generate blog ideas for your company? Content marketers and business…

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Business Blog Benefits: How Blogging Promotes a Positive Company Image
B2B SEO Content

Business Blog Benefits: How Blogging Promotes a Positive Company Image

ByIndustry Contributor July 6, 2021February 9, 2023 Reading Time: 5 minutes

As our world continues to move toward a more socially conscious mindset, consumers are starting to question the ethics of organizations before…

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How-to Tips: SEO | SEM for B2B companies that want to be on the first page of Google
B2B SEO Content

How-to Tips: SEO | SEM for B2B companies that want to be on the first page of Google

ByIndustry Contributor June 7, 2021February 9, 2023 Reading Time: 7 minutes

For sales organizations, sometimes marketing is not the biggest priority, but it can help so much with brand identity and driving traffic…

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B2B Tips: What does providing valuable content mean?
B2B Industry Social Media

B2B Tips: What does providing valuable content mean?

ByRuby Rusine June 11, 2019February 9, 2023 Reading Time: 20 minutes

Tips on how to create social media contents that are valuable to your audience to make them start talking and for better targeting

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Create a blog from scratch: What you need to know
B2B SEO Content

Create a blog from scratch: What you need to know

ByRuby Rusine July 18, 2018February 9, 2023 Reading Time: 10 minutes

Note: This article was updated on Oct 16, 2020 with fresher content. A blog is a popular digital content marketing format that…

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Business Blogging: Why Bother and a Planning Checklist
B2B SEO Content

Business Blogging: Why Bother and a Planning Checklist

ByRuby Rusine April 27, 2017March 13, 2023 Reading Time: 11 minutes

Business blogging: Is your company publishing one regularly –  or not yet?According to InsideView: 33% of B2B companies use blogs. If your business…

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50+ tips to repurpose content and exponentially grow its value
B2B SEO Content

50+ tips to repurpose content and exponentially grow its value

ByRuby Rusine March 15, 2017February 9, 2023 Reading Time: 6 minutes

You don’t have enough time (who does!), and you are practically running out of ideas on what contents to create, and share….

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B2B Referral Traffic Tips: How do you write content that people search for?
B2B Industry Social Media

B2B Referral Traffic Tips: How do you write content that people search for?

ByRuby Rusine December 28, 2016February 9, 2023 Reading Time: 6 minutes

I like to preface this article by saying this,  for ANY content we publish, we all ought to remember to: Write for…

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Business-to-Business Blogging 101: Why Blog & How to Start and Grow with B2B Blogging
B2B SEO Content

Business-to-Business Blogging 101: Why Blog & How to Start and Grow with B2B Blogging

ByRuby Rusine May 16, 2016March 13, 2023 Reading Time: 15 minutes

B2B companies often overlook their website when they think about creating an online presence. However, a well-rounded digital marketing strategy is not…

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10 time-tested tips to grow website traffic using social media | B2B Tips
B2B SEO Content

10 time-tested tips to grow website traffic using social media | B2B Tips

ByRuby Rusine April 21, 2016February 9, 2023 Reading Time: 13 minutes

Check these tips on how to grow traffic to your site using social media.

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How to Increase Website Traffic Using Social Media (Part 1)
B2B SEO Content

How to Increase Website Traffic Using Social Media (Part 1)

ByRuby Rusine March 31, 2016March 24, 2023 Reading Time: 7 minutes

Social media is a great tool that can be used to increase your business visibility. It’s a long-term strategy that requires a lot of patience and dedication. The key here is to use the right tactics to optimize your social media.

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SEO How to | Optimize Your Blog Images
B2B SEO Content

SEO How to | Optimize Your Blog Images

ByRuby Rusine February 18, 2014February 9, 2023 Reading Time: 5 minutes

This SEO how to on optimizing an image in a blog is part of the SEO how to series. Have you read it…

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SEO How to Series: Keywords Placement for Blogs
B2B SEO Content

SEO How to Series: Keywords Placement for Blogs

ByRuby Rusine January 15, 2014February 9, 2023 Reading Time: 4 minutes

This is the last installment of the SEO how to on optimizing blogs. The first part is about keyword research. You now have…

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How to Look for Keywords Using Google's Keyword Planner
B2B SEO Content

How to Look for Keywords Using Google's Keyword Planner

ByRuby Rusine January 6, 2014February 9, 2023 Reading Time: 3 minutes

How do you optimize your blog for search engines? That is one common question I often hear. This SEO how to is…

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What Types of Content Do People Share?
B2B Industry Social Media

What Types of Content Do People Share?

ByRuby Rusine November 20, 2013February 9, 2023 Reading Time: 2 minutes

6 TYPES OF CONTENT PEOPLE LIKE TO SHARE ONLINE | As content marketers, we love (!) to see our content getting more…

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Business Blog: Not Blogging?  If so, here’s what your company is missing
B2B SEO Content

Business Blog: Not Blogging? If so, here’s what your company is missing

ByRuby Rusine October 15, 2013February 9, 2023 Reading Time: 5 minutes

Editor’s note (March 10, 2021): The author made some revisions in this article to keep it relevant for B2B companies today. Blogging…

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7 Best Practices when Including Images in Blogs
B2B Industry Social Media

7 Best Practices when Including Images in Blogs

ByRuby Rusine July 11, 2013February 9, 2023 Reading Time: 3 minutes

You’re finally done writing your blog, whewww! But wait, it is missing one thing. You ask, “What image should I use ????”…

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5 Tactical Strategies to Optimize your Social Media Profile for SEO
B2B Industry Social Media

5 Tactical Strategies to Optimize your Social Media Profile for SEO

ByRuby Rusine May 8, 2013February 9, 2023 Reading Time: 2 minutes

There are social media optimization strategies that you can implement to help your business get found when people search for your product…

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3 Reasons Why Your Business Website May Need a Favicon
B2B Industry Social Media

3 Reasons Why Your Business Website May Need a Favicon

ByRuby Rusine February 26, 2013February 9, 2023 Reading Time: 4 minutes

[UPDATE] There is now an easier way to add this favicon for wordpress.org users. Here’s how: Click, “Appearance.” Click, “Customize.” Look for…

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