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Author: Ruby Rusine

B2B SOCIAL SELLER + VIRTUAL ASSISTANTS’ SOCIAL MEDIA TRAINER Ruby is an experienced B2B social media advertising consultant and trainer for any industry for 12 + years. She has a wealth of knowledge in practical methods for growing and advertising businesses using social media platforms. In addition, Ruby has developed a deep understanding of how people use social media platforms and what makes them click. This understanding allows her to provide valuable insights and strategies to her B2B clients to help them grow. She loves dogs & hummingbirds and is a certified book nerd. She holds a Bachelors Degree in Economics & social media marketing including certificates in Advanced Social Media Marketing & Search Engine Marketing from the University of San Francisco.
7 (almost 8) Tips on What to do with Negative Social Media Consumer Review
Marketing Strategy

7 (almost 8) Tips on What to do with Negative Social Media Consumer Review

ByRuby Rusine July 8, 2014October 11, 2022 Reading Time: 3 minutes

Not everyone will leave a positive comment about your business,  according to this social media for business tips on customer review on why…

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3 Customer Review Stats that Your Business Should Care About
Social Media Optimization

3 Customer Review Stats that Your Business Should Care About

ByRuby Rusine June 20, 2014October 11, 2022 Reading Time: 3 minutes

Customer review matters!These three stats on customer review supports the notion that customer review can bring in foot traffic to your brick…

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SEO How to | Optimize Your Blog Images
B2B Industry

SEO How to | Optimize Your Blog Images

ByRuby Rusine February 18, 2014October 29, 2022 Reading Time: 5 minutes

This SEO how to on optimizing an image in a blog is part of the SEO how to series. Have you read it…

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SEO How to Series: Keywords Placement for Blogs
Content Marketing | SEO

SEO How to Series: Keywords Placement for Blogs

ByRuby Rusine January 15, 2014October 11, 2022 Reading Time: 4 minutes

This is the last installment of the SEO how to on optimizing blogs. The first part is about keyword research. You now have…

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How to Look for Keywords Using Google's Keyword Planner
B2B Industry

How to Look for Keywords Using Google's Keyword Planner

ByRuby Rusine January 6, 2014October 29, 2022 Reading Time: 3 minutes

How do you optimize your blog for search engines? That is one common question I often hear. This SEO how to is…

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Are Facebook Likes Your Perception of Social Influence Metric?
B2B Industry

Are Facebook Likes Your Perception of Social Influence Metric?

ByRuby Rusine December 4, 2013October 29, 2022 Reading Time: 3 minutes

Is getting Facebook Likes one of your social media marketing goals? There are many ways to measure marketing efforts on Facebook. Getting Facebook…

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What Types of Content Do People Share?
Content Marketing

What Types of Content Do People Share?

ByRuby Rusine November 20, 2013October 11, 2022 Reading Time: 2 minutes

6 TYPES OF CONTENT PEOPLE LIKE TO SHARE ONLINE | As content marketers, we love (!) to see our content getting more…

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Business Blog: Not Blogging?  If so, here’s what your company is missing
Content Marketing

Business Blog: Not Blogging? If so, here’s what your company is missing

ByRuby Rusine October 15, 2013October 11, 2022 Reading Time: 5 minutes

Editor’s note (March 10, 2021): The author made some revisions in this article to keep it relevant for B2B companies today. Blogging…

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B2B Selling: What are the right social media marketing tools to use for business?
B2B Industry

B2B Selling: What are the right social media marketing tools to use for business?

ByRuby Rusine September 28, 2013October 29, 2022 Reading Time: 4 minutes

Social Media For Business [FAQ Series] We are picking up where we left off last week on the topic “Choosing the Right Social…

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Social Media For Business: An FAQ Series | Choosing the Right Tool
B2B Industry

Social Media For Business: An FAQ Series | Choosing the Right Tool

ByRuby Rusine September 18, 2013October 29, 2022 Reading Time: 3 minutes

What are the right social media tools to use for business? The ” Social Media for Business: An FAQ (Frequently Asked Questions)…

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New Facebook Contest Rules | The Upside and Downside for Small Businesses
Social Media for Business

New Facebook Contest Rules | The Upside and Downside for Small Businesses

ByRuby Rusine August 28, 2013October 11, 2022 Reading Time: 3 minutes

Facebook Contest Rules have changed this week. What used to be called as “illegal” contests on Facebook are now legal. These changes are a…

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Best Social Media Customer Service Tool for Small Business: Google+ Hangout
Social Media for Business

Best Social Media Customer Service Tool for Small Business: Google+ Hangout

ByRuby Rusine August 7, 2013October 11, 2022 Reading Time: 5 minutes

GooglePlus, the relatively new social media platform entrant, has untapped potentials as a social media customer service tool. It is commonly used…

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How to Grow Your Social Media Network | Tips to Stand Out
Marketing Strategy | Social Media for Business | Social Media Optimization

How to Grow Your Social Media Network | Tips to Stand Out

ByRuby Rusine July 20, 2013October 11, 2022 Reading Time: 4 minutes

How to grow your social media network should be one of your main goals. To do that you have to develop an…

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7 Best Practices when Including Images in Blogs
Content Marketing

7 Best Practices when Including Images in Blogs

ByRuby Rusine July 11, 2013October 11, 2022 Reading Time: 3 minutes

You’re finally done writing your blog, whewww! But wait, it is missing one thing. You ask, “What image should I use ????”…

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Google Places for Business: Does it look like you're out of business?
Marketing Strategy | Social Media for Business | Social Media Optimization

Google Places for Business: Does it look like you're out of business?

ByRuby Rusine June 27, 2013October 11, 2022 Reading Time: 4 minutes

UPDATE 9/19/2014: This is old and will be updated soon.UPDATE 7/24/2014:  Google Places is now Google My Business.First things first, Google Places…

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{Quick Tip} How to check if the Facebook business page in your profile is clickable?
Social Media for Business

{Quick Tip} How to check if the Facebook business page in your profile is clickable?

ByRuby Rusine May 24, 2013October 11, 2022 Reading Time: 1 minute

This quick tip is a follow-up for  tip #6 of the blog on doing Facebook social engagement the right way. Have you…

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Social Engagement The Facebook Way | Do it Right!
B2B Industry

Social Engagement The Facebook Way | Do it Right!

ByRuby Rusine May 17, 2013October 29, 2022 Reading Time: 3 minutes

Social media engagement is made up of three core components – the platform (any social media tool), Your Social Community and You….

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Where is the Facebook page likes list?
B2B Industry

Where is the Facebook page likes list?

ByRuby Rusine May 10, 2013October 29, 2022 Reading Time: 2 minutes

Recently, a Facebook fan asked me a question regarding the Facebook page likes list. The question? Where is the list of people…

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5 Tactical Strategies to Optimize your Social Media Profile for SEO
Content Marketing | Marketing Strategy | SEO | Social Media for Business | Social Media Optimization

5 Tactical Strategies to Optimize your Social Media Profile for SEO

ByRuby Rusine May 8, 2013October 11, 2022 Reading Time: 2 minutes

There are social media optimization strategies that you can implement to help your business get found when people search for your product…

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Tips on how to manage social media without going insane
Marketing Strategy | Social Media for Business

Tips on how to manage social media without going insane

ByRuby Rusine May 1, 2013October 11, 2022 Reading Time: 3 minutes

How do you manage social media? I asked that question years ago when, from bootstrap,  I developed and managed Hill-PCI Group’s Social…

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Top 10 best ways to retweet | Twitter 101
Social Media for Business

Top 10 best ways to retweet | Twitter 101

ByRuby Rusine April 18, 2013October 11, 2022 Reading Time: 5 minutes

Editor’s note: This article was first published in August 2013 and has been updated on October 2021 with fresh content and insights….

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3 Facebook Cover Photo Text Compliance Options
Social Media for Business

3 Facebook Cover Photo Text Compliance Options

ByRuby Rusine April 2, 2013October 11, 2022 Reading Time: 3 minutes

Facebook loosened up their cover photo text content rule; however, it must never exceed 20%. This revision took effect early last week,…

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Social Media Posts are Discoverable
Social Media for Business

Social Media Posts are Discoverable

ByRuby Rusine March 27, 2013October 11, 2022 Reading Time: 3 minutes

Did you know that your social media posts are discoverable? With the increase of  social media media usage, lawyers are also mining…

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Social Media Made Me Buy It | A Consumer’s Experience
Social Media for Business

Social Media Made Me Buy It | A Consumer’s Experience

ByRuby Rusine March 19, 2013October 11, 2022 Reading Time: 4 minutes

How many purchasing decisions have you made that were influenced by what others say on social media? Raise of hands, please. Alright,…

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