SaaS Company on Twitter: Tips for Using Twitter to Solve Customer Service Issues Quickly
Do you know how to use Twitter as an effective customer service tool? With so many tweets, it’s hard to keep up…
10 B2B Manufacturing Technology tips: Writing Effective Headlines
Writing compelling headlines for B2B Manufacturing Technology content is essential for creating an audience and improving the effectiveness of your articles. A…
Running a People-First B2B Content Strategy in a ChatGPT World
In a world where attention is scarce and distractions are abundant, it’s important for businesses to focus on creating content that puts…
Future-Proofing Your B2B Social Media: When Your Social Media Manager Exits (Suddenly)
Small to medium B2B (SMB) companies operating in the manufacturing and technology space often rely heavily on social media to market their…
How much control do you have when turning to an outside marketing agency for social media?
When it comes to social media, turning to an outside marketing agency can be a great way to maintain a forceful presence…
Using Social Media Marketing To Supercharge Your Channel Partner Program
Your B2B channel partner program has been rolling along steadily, but it’s time to kick things into high gear. Chances are that…
Building Trust and Engagement With Industrial Customers on Social Channels
Social media is becoming increasingly important to business teams of all sizes – especially industrial companies. It’s an essential platform for building…
The Shifting Dynamics of B2B Buying And The Ever Growing Role of Social Media
The world of business-to-business (B2B) buying is transforming. The B2B buyer is getting younger and the buying cycle is getting longer. As…
B2B Social Media Strategies for Chemical Manufacturers
As the digital landscape continues to expand, businesses are recognizing the value of utilizing social media platforms in order to cultivate new…
Getting the Most Out of Your B2B Manufacturing Company’s Social Media Audit
Social media is a powerful weapon for manufacturing companies to gain leads, reach their target audience, build relationships with customers, and boost…
How to Use Social Media to Drive More Visibility to Your Injection Molding Company
If you’re in the injection molding business, you know the challenges of getting your brand out there. You want to get your…
Key Elements Shaping the Future of B2B Social Selling, including benefits and challenges
Traditionally, businesses have focused their sales and marketing efforts on pushing information to potential customers through one-way channels like advertisements, direct mail,…
B2B Social Selling Tips: How to Use LinkedIn Personal Profile To Market Your Technology Company
LinkedIn is one of the most popular social media platforms used by business professionals around the world. It’s free to join and…
What are the Best Social Media Platforms for the B2B Industry? | (Complete Guide)
Discover the best social media platforms for the B2B industry, including LinkedIn, YouTube, and more. Find out which one is best for you. Learn how to leverage these platforms to achieve your goals.
CNC Machine Business: Social media strategies to grow your CNC manufacturing company
CNC machining is a process where computer numerical control (CNC) machines are used to create parts from raw materials. The process can…
B2B social selling: How social media marketing can help your sales team in a bad economy
In a bad economy, sales reps must work harder than ever before to generate new leads. According to an article by HBR.org,…
How Social Media Impacts B2B Industrial Manufacturers’ Business Development
The internet has changed everything. From the way we communicate to the way we buy things, thus completely transforming our lives. The…
10 Industrial Manufacturing Personas: Who They Are And How They Use Social Media
Industrial manufacturing personas work in companies that manufacture products through machinery and tools such as electric motor, ships, air crafts, railroad cars,…
Just don’t do it: Borrowing music and social media marketing
Nike has a marketing phrase “just do it!” But, when it comes to the social media use of background music, or any…
Buyer Personas: How to Create a Winning B2B Buyer Persona
Do you know the one thing all successful businesses share? It is this: they have buyer personas. In other words, they know…
11 B2B Tips: How to maintain quality when outsourcing social media services
Social media is a powerful marketing tool for B2B companies – whether you are an industrial manufacturer or a technology company. It…
B2B Tips when outsourcing social media: Here’s what to do – and what you’re saving
So you are thinking of Outsourcing…. Outsourcing Social Media: B2B Best Practices for Optimal Results and Savings Social media is one of…
Social Media Advertising for Heavy Industry: How to Promote Your Business
choosing the right social media platform
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B2B Content Marketing Strategy | Why & What Makes Good Manufacturing Marketing Content? [Complete Guide]
The manufacturing industry spends millions on advertising every year, but very few manufacturers see any return on investment from these. Why? Because…